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ONE TEAM:ONE VISION Assessment and Funding Feasibility
Resource Development Group May 29, 2007
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Assignment Conduct 50+ private sector interviews
Depth of understanding and support for economic development agenda Test Target Goal of $1,200,000 x 5 years Identify Potential Leadership Identify Possible Funding Sources Assess possible campaign challenges Determine Steps to Implement Campaign
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Interview Pool 59 interviews completed
19 of the current Top 20 Investors 44 total One Team: One Vision Investors 74% of total dollars committed 26 current One Team: One Vision, Chamber dues and Winner’s Circle 15 Non-Investors
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General Support for Program of Work
Key Findings General Support for Program of Work
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Is Target Goal Reasonable?
Key Findings Is Target Goal Reasonable?
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Key Findings How do you feel about your investment
Key Findings How do you feel about your investment? Would you consider increasing your investment level? Current Investors In addition, of the 15 non-investors, 9 stated their desire to participate in a new campaign
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Anticipated Campaign Challenges
General Confusion in Marketplace Public/Private Partnership
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RDG Goal Setting Methodology
Top 20 History ----$10k per year or greater Top Number? How Many Drop Off Point Base Broadening Potential
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Funding Trend analysis
1998 2003 Projected 2008 Amount Raised $2,600,000 $3,000,000 $3,750,000 Number of Investors 92 101 130 Top 20 Investors $1,815,000 $1,900,000 $2,250,000 Percent of Total 69% 63% 60% 46% of assessed investors will consider an increased investment level. 4 current investors interviewed indicated they might reduce their current funding with one indicating they would not invest in a future campaign. Nine of the 15 non-investors interviewed indicated they would invest in a future campaign, 4 would consider an investment and 2 will not invest.
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Top 20 Comparisons/Past Campaigns
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Private Sector Revenue Potential
Guarantee:$3.75 Million $750,000per year x 5 years
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Comparative ED Programs Budgets
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Comparative ED Programs Per Capita
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How do we do it? Maximize Current Investor Potential Broaden the Base
-From 100 to 130+
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Campaign Leadership 3-5 Campaign Co-Chairs
10-20 Member Steering Committee Kitchen Cabinet Small Working Group Advice, Counsel, Assistance & Oversight
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Next Steps Identify and Recruit Campaign Leadership
Establish programmatic benchmarks Adjust total One Team: One Vision budget and individual program allocations Create revenue matrix Develop Collateral materials
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ONE TEAM:ONE VISION Assessment and Funding Feasibility
Resource Development Group May 29, 2007
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