1. Welcome! I’m so glad you are here!
WONDER MARKETING LAB
Welcome!
I’m so glad you are here!

2. UNIT 1: Business Communication and Professionalism
This is our first unit!

3. UNIT 1 -- BUSINESS COMMUNICATION AND PROFESSIONALISM
1. What is communication?
2. What are the 3 main types of communication?
3. What do we need to keep in mind when communicating for business purposes?

4. Communication
The process of exchanging messages between a sender and a receiver.
Synonyms: transmission, conveyance, divulgence, disclosure, dissemination, promulgation, broadcasting, "the communication of news"
Noun
1. the imparting or exchanging of information or news.
"direct communication between the two countries will produce greater understanding"
a letter or message containing information or news.
plural noun: communications
the successful conveying or sharing of ideas and feelings.
"there was a lack of communication between Pamela and her parents"
social contact.
"she gave him some hope of her return, or at least of their future communication“
2. means of connection between people or places, in particular.
the means of sending or receiving information, such as telephone lines or computers.
"satellite communications"
the means of traveling or of transporting goods, such as roads or railroads.
"a city providing excellent road and rail communications"
the field of study concerned with the transmission of information by various means.
Synonyms: message, statement, announcement, report, dispatch, communiqué, letter, bulletin, correspondence "an official communication"
Synonyms: contact, dealings, relations, connection, association, socializing, correspondence, dialogue, talk, conversation, discussion… "there was no communication between them"

5. Communication “To Share”
Communication originates from the Latin word “communicare” which means…
“To Share”

6. Communication
Communication can be used to inform, persuade or entertain or something else.

7. Customer Service Rep Script
Colleague to
Supervisor to
Subordinate
Employees to
suppliers
Company statements to the public
Salespeople
To Buyers
CEO to
Investors
How is business communication different than communication between your family, friends, when you’re out on a date, etc.?

8. 3 Main types of communication
1. VERBAL speech, debate, presentation, interviews, sign language, conversation, depositions
2. WRITTEN letter, note, text, , memo, social media, notes, formal contracts, images, presentations, brands / logos, meeting minutes, written reports, excel spreadsheets, publications
3. NON VERBAL facial expressions, gestures, para-linguistics, body language, proxemics, eye contact, haptics, appearance

9. Communicating with the Press
Communicating with the press is in a very particular style. You may receive training on how to talk to the press. There are many important forms of communication in the press such as press conferences, press releases, quotes in the press/speaking “on the record,” and writing in a journalistic style.

10. Communication
Effective communication is vital in every aspect of business. Remember to think carefully in business about how you speak, write & communicate non verbally.

11. Organize your thoughts
EFFECTIVE SPEAKING
Show respect
Use voice effectively
Structure the message
Enumeration
Generalization with examples
Cause and Effect
Compare and Contrast
EFFECTIVE WRITING
Know your audience
Know your subject
Develop a writing style
Use language effectively/ consider word choice
Know the purpose
Organize your thoughts

12. Communication Setting
There are many settings for communication to happen in business
A few are conference calls, in-person meetings, skype, trade shows, etc.

13. Communication Setting in Meetings
Parliamentary Procedure is a very structured method for holding meetings.
Quorum is the proportion of members needed in the group to conduct official business.
Propose topics are proposed through a formal process. 1
Call to Order
2. Minutes of the meeting
3. Treasurer’s Report
4. Committee Reports
5. Old Business
6. New Business
7. Adjournment 7 2
Order of business 6 3 4 5

14. Professional Tip
Incorporate this intentional activity out of class to up your professionalism game
At some point this week have an intentional conversation with someone, consider your word choice and think about how the conversation went. Ask a few interview type questions in an intentional way of the other person and try to speak in an effective way.

15. Thank you!