1. National IMPACT REPORT
National Community Action Partnership
January 2019

2. 2018 COMMUNICATIONS AUDIT Reviewed ~100 pages of comms materials
In-Depth interviews (12) of:
Network members (active and not active)
National anti-poverty leaders
Competitive scan of 3 national organizations

3. Findings: STRENGTHS & CHALLENGES
Lots of communications w/ Network
Audiences value CAP’s expertise and extensive, on-the-ground force
Urgent need to amplify communication to external (non-Network) audiences
Less jargon, more storytelling

4. The work of Community Action deserves attention…

5. … but it’s crowded and confusing out there.

6. 5 communications FOCUS AREAS
OBJECTIVE 1: Increase the Partnership’s value to the Network by connecting agencies to relevant opportunities
OBJECTIVE 2: Position the Community Action Partnership’s national office as an expert on poverty with a broad national reach to shape national debates.
OBJECTIVE 3: Increase positioning cohesion between members to boost awareness of the Network as being a robust, on-the-ground force nationwide.
OBJECTIVE 4: Strengthen the capacity of the Network to communicate.
OBJECTIVE 5: Build the Partnership’s internal capacity to communicate effectively.

7. Get Acquainted Tour National CAP Report Greater Storytelling
Objective TWO
Position the national office as an expert on poverty with a broad national reach to shape national debates
Get Acquainted Tour National CAP Report Greater Storytelling

8. Objective THREE Position cohesion between members to boost recognition
Shared talking points
Recognition of CAP and Network on websites and materials

9. The TOOLKIT Launch activities Social media posts & memes
Design elements
Sample pitch note
Sample Op-Ed
Sample s to partners
Ideas to incorporate the report materials

10. Launch ACTIVITIES Jan. 16th: Network-wide Release
Jan. 17th: Toolkit review for SAs
Jan. 22nd: Release Webinar
Jan. 24th:
National Release
Facebook Live 12pm ET/9am PT
Podcast Release, Episode 1
Social Media #CommunityActionImpact
2019: Continued promotion

11. Social MEDIA Hashtags: Sample posts #CommunityActionImpact
#BeCommunityAction
#WeR1000Strong
Sample posts
Pre-Launch and General Launch samples
Did you know…
What people are saying

12. Infographics & MEMES

13. Design INFO

14. Sample OP-ED

15. Sample PARTNERS

16. How to INCORPORATE MATERIALS
Annual Reports
Newsletters
Social Media Outreach
Source for reports, press releases & much more!

17. Ohio EXAMPLE

18. QUESTIONS? Contact Denise Harlow