1. Fundraising: More Margin, More Mission
Minnesota Literacy Council
Board of Directors Orientation
January 28, 2013

2. An agency snapshot: income

3. And expenses (FY ending 6/30/11)

4. Does nonprofit mean no profit?
What’s the difference between a nonprofit and for-profit organization?
It’s ok to earn a profit…in fact, it’s a good thing
Profit allows us to provide more value and ensures financial health

5. Financial goals Government grants – spend it all, but don’t overspend
Fees – what revenue can be generated from our services?
Fundraising – how can we find new and retain current donors?

6. What is fundraising here?
Corporate and foundation grant seeking
Individual donations
Events (like the raffle)
Sponsorships

7. Why fundraise? To achieve our vision and mission
Cover current activities
Respond to needs
Initiate a great idea
Save for a rainy day

8. Fundraising goals this year
Corp and foundation grants, $409,022
Individual giving, $166,090
Raffle, $10,000

9. Fundraising and events calendar
July
August
September
October
November
December
Beyond Books open house
Power of Learning Luncheon
Give to the Max Day
40th anniversary/
fall fundraising letter mailed/
e-blasts
January
February
March
April
May
June
Luncheon
sponsorship/
Raffle items
Spring fundraising letter mailed
Beyond Books open house/ raffle/

10. Long-term vision: a focus on individual giving
Build individual giving to more closely mirror national charitable giving percentages
80% individuals, 20% corp/fdns

11. Individual giving facts
From $82K in FY08 to $166K, 100% growth!
Now 700 donors annually
22 “Literacy Heroes” ($1,000+ for 5 years)
27 donors make up 47% of total
Single largest gift, $500,000
50% retention

12. Nearing the tipping point
We are nearing a point where contributions will not just fill budget gaps, but assure mission growth
More margin = more mission

13. How can I help?
Develop your story – Tap into your passion; get to know the literacy council; meet staff, learners, VISTAs and volunteers
Share your story – Be a “third-party” voice on a site visit or speak at an event

14. How can I help?
Events - Attend or volunteer for Beyond Books open houses and Power of Learning Luncheon
Network - Invite your volunteers, friends, family to events – use your social media network to get the word out

15. How can I help?
Give - Make a personal contribution to the literacy council – it matters to donors and funders!
Ideate! Forward your funding and fundraising ideas

16. Q & A