1. A brand composed of Ashleigh’s Myspace page
Aplus
A brand composed of Ashleigh’s Myspace page
The Face of the brand
In marketing you learn that everything can be marketed and if it can be marketed, then it can be a brand- while myspace is already somewhat of a way to market yourself- I thought it would be fun to adapt the page into a brand-Aplus-ctuBrand names may be derived by several different methods. Aplus is a literal representation of my brand- my name is Ashleigh and plus is for everything that goes along with my myspace- me and my personality

2. Why I chose the name:
Brand names can be chosen using many different methods. In marketing you learn that your name should be expandable and flexible. A literal representation of my page is how I got the name. Ashleigh plus everything else.

3. Target audience
My target audience are my peers, right now I am a college student, so my brand should portray just that, a college student and how peers would view me if I was a brand.
Who I would like to meet section-anyone that can add something positive to my life-peers etc.

4. Positioning statement
For young adults that value a drama free environment, Aplus provides an easy going fun time, because she is open-minded, trust worthy, and care free.
General feeling I want you to get when you think of Aplus- this information would not be stated on a myspace profile, but is inherit and understood through all other details.

5. Positioning Map My boyfriend Close minded
Outgoing Greg ME Lori Jen Open-minded Taylor Introverted My brother
My boyfriend
Close minded
I chose these because I feel as though I am very outgoing, and as for the open-minded I mean diverse and open to trying all sorts of things.
My boyfriend is very outgoing, yet pretty skiddish about trying new things, Jen is one of the most adventurous people I know, yet not overly social, Lori is a bit more social than Jen, yet not as open-minded. Greg is very outgoing, and even though he is pretty active he doesn’t really try lots of new things. Taylor is pretty introverted and not too open-minded. My brother is shy, but getting into new things, so on his way to open-mindedness. I do not necessarily feel as though all of these are direct competition, but they are all peers which makes them some sort of competition.

6. The Competition
Lori Jen POP POP Same age group Very Active Fun girl Drama Free POD POD Not very out doorsy Not very Social Pretty dramatic Not fond of animals
Since my target audience are my peers- I figured I would take two of my good friends, that are positioned similarly to me on my positioning map to compete with me.

7. Mental Map Pet adoption fun Loves animals Beach Rosie Easy going
Baseball
cheese My
Boyfriend
brother
Duke
family
Aplus
This is my mental map. I think I am easy going, love animals, am close to my family, and love cooking. Attached to these primary association you will see some secondary associations that when you see these things you will probably think of me. There are also a few tertiary associations such as bartending and pet adoption.
Foodnetwork
Sisters
cooking
friends
Marketing UT
Drink
Mom
football
Party
Bartender

8. Slogan
Live, Love, Eat I chose this as my slogan because at this point in life I feel as though I am happy as long as I can truly live, I can really love, and I can eat. As you will see on my page I love to have fun, I am head over heels in love with my boyfriend, my friends, and my family.
This Is the slogan for my current brand, as you will later see it is also on the link to my url. I think as I branch off into more sub brands of me in the future, I will have different slogans, but this one is appropriate for this brand. I love living life to the fullest, I love to love with no limits, and food is my passion.-Since I feel this is more of an external portrayal of my personality, I decided it should be a slogan, all things people associate with me-rather than an intrinsically motivating mantra.

9. Brand logo: a literal representation
I chose these colors because they are the same as those on my Myspace page. I feel as though the faded edges represent someone that is creative and distinctive, but not harsh. I feel as though the font represents a go-with-the-flow personality. A+
I also think that this logo could be adapted over time. For example the font could be changed or borders more defined in order to reflect someone more refined (Which is likely since my college days are coming to an end).

10. URL for the brand
Home Screen: link to:
Don’t be fooled this is not a real link. I figured this would be an appropriate site for Aplus. I think the homepage would be however, I want the site to be able to expand to I though a link for the current brand of me would be apropraite, and as I change and become a working professional or mom or any other phase of my life, I can come up with new links for each of those.

11. Core Brand Values
I am fun loving and easy going, yet motivated and not afraid to work hard to play hard. This is the heart and soul of the brand- essentially these things may not be visible on the brand itself, but the overall impression is given.