1. Helping kids see a brighter future!
Homaspex
Helping kids see a brighter future!

2. Target Population
Low income families
People older than 50

3. Target Population

4. Target Population
Older people are more likely to buy a product that helps the needy

5. Target Population
older people are also more accident prone, so they may need multiple pairs of cheap glasses as a backup

6. Target Population
Low income families would prefer inexpensive fashionable glasses

7. Target Population
These glasses are cheap and affordable for low income families

8. Target Population younger people care more about their future
“Green” future
want to save energy for future generations
understand the effect of plastic on the environment

9. Target Population

10. Target Population

11. Target Population
Trendy Glasses for Men
Trendy Glasses for women

12. Prototype Planning

13. Prototype Development
Injection molding
3 mm wide for the frame
quicker, cheaper, easier

14. Prototype- COST
With our marketing idea to donate one pair of glasses to a child in need for every pair bought, we need cheap affordable glasses that will create a profit for the company.

15. Prototype
Our marketing strategy was inspired by Toms. They have a similar scheme of buy one, give one- for each pair of shoes sold, they donate one to a child in need in a third world coutry.

16. Prototype- COST
Things needed
Homasote Boards
Outer Paint/ Gloss

17. Prototype- Design
We decided to use The Makerbot because since we wanted to do injection molding.

18. Prototype- Design
Injection molding doesn’t require us to cut out Homasote
Our prototype is not made of homasote but out of plastic, as a model

19. Prototype Pictures

20. Prototype Pictures

21. Prototype Planning
Gorilla glue is yellow and unattractive and looked bad on our clear MakerBot prototype

22. Prototype

23. Prototype planning
We decided to use hot glue instead because it dries clear and would make our prototype appear better

24. Prototype Our reprint of the prototype was done in a blue tint
Blue is the world’s favorite color

25. Prototype

26. Prototype

27. LEED requirements Sustainable sites credits Water efficiency credits
Materials & resources credits
Green infrastructure & buildings credits

28. Finished Prototype

29. Advertising

30. Advertising

31. Advertising
“Real glasses are so expensive, they make me cry!!” said Sherwin, an insta-famous hipster. “I give Homaspex a thumbs up!”

32. Advertising
“Homaspex make me happy!!” exclaims Parthi, a fashionable teenager. “Real glasses are boring and old, while Homaspex are new and bold!”

33. Advertising Our product is User friendly Renewable Recycled
Fashionable

34. Advertising
Our product also makes you feel good about yourself.

35. Advertising
For every pair of glasses bought, we will donate a pair to a less fortunate child in a third world country.

36. Advertising

37. Sales
Toms are pricey (around $50) and people still buy them, so obviously people enjoy giving back to the world, no matter the price.

38. Sales
If glasses are only priced at $10, people will definitely buy them in order to do their own part in helping out.

39. Sales Competitors Zenni Optical
They sell frames for about 10 dollars including shipping

40. Sales
Celebrity endorsements include
Anne Hathaway
Emma Watson

41. Sales both glasses-wearing celebrities, young and fashionble
its ecofriendly, good for giving back to community

42. Sales
cost per board of homasote 5$
1 gallon of paint is 70$

43. Sales
about 8 sq inches per glasses
215 sq feet per gallon double coat

44. Sales 10 pairs of glasses per board
320-about how many glasses covered per gallon of paint

45. Sales 25 cents cost of paint 50 cents for homasote frame
total is about 75 cents
Sale- 10$

46. Thank You for watching