1. Miguel López
Latin American Studies / Kielikeskus

2. CULTURE
“Culture is a dynamic process of solving human problems and dilemmas in areas of human relationships, time, and nature.” Fons Trompenaars
“A collective programming of the mind which distinguishes the member of one human group from another” G.H. Hofstede
“Culture is a rich complex of meanings, beliefs, practices, symbols, norms and values prevalent among people in a society” Shalom Schwartz
“Culture is how things are done around here.” John Mole

3. Let’s google

4. "A cordialidade...a lhaneza no trato, a hospitalidade, a generosidade, virtudes tão gabadas por estrangeiros que nos visitam, representam com efeito um traço definitivo do caráter brasileiro..." “The friendliness ... The openness, the hospitality , the generosity are all virtues so vaunted by foreigners who visit us, that they, in effect, represent a definitive feature of the Brazilian character” Sérgio Buarque de Holanda - Raízes do Brasil, 1936

5. Edward T. Hall was an anthropologist who made early discoveries of key cultural factors. In particular he is known for his high and low context cultural factors.
High context
In a high-context culture, there are many contextual elements that help people to understand the rules. As a result, much is taken for granted.
This can be very confusing for person who does not understand the 'unwritten rules' of the culture.
Low context
In a low-context culture, very little is taken for granted. Whilst this means that more explanation is needed, it also means there is less chance of misunderstanding particularly when visitors are present.

6. Openness of messages
Many covert and implicit messages, with use of metaphor and reading between the lines.
Many overt and explicit messages that are simple and clear.
Use of non-verbal communication
Much nonverbal communication and body language.
More focus on verbal communication
Cohesion and group significance
Strong distinction between ingroup and outgroup. Strong sense on family
Flexible and open grouping patterns, changes when needed.
Relationship vs task
Relationship more important than task  amigo.
Task more important.
Conception of time
Open, flexible, present oriented, process more important that product. POLYCHRONIC
Linear time, well organized, product more important than process. MONOCHRONIC

7. TIME
EDWARD T. HALL
Open, flexible, present oriented, process more important that product. POLYCHRONIC
Linear time, well organized, product more important than process. MONOCHRONIC
FONS TROMPENAAR:
Time as synchronisation  events in parallel, synchronised together.
Finds order in coordination of multiple factors.
Time as sequence  events as separate items, sequence one after the other.
Order in actions that are one after the other.
GEERT HOFSTEDE:
Long- versus Short-term Orientation (LTO)  focuses on to what extent the group invests for the future, is persevering, and is patient in waiting for results.

8. GEER HOFSTEDE: Cultural dimensions (scale 1 to 100)
 Source:
Power
Power Distance (PD or PDI). It is the extent to which less powerful
members expect and accept unequal power distribution. High PD cultures
usually have centralized, top-down control. Low power distance implies
greater equality and empowerment.
Self
Individualism versus Collectivism (ID or IDV). In an individual
environment the individual person and their rights are more important than
groups that they may belong to. In a collective environment, people are born
into strong extended family or tribal communities, and these loyalties
are paramount.
Gender
Masculinity versus Femininity (MAS). It focuses on the degree to which “traditional” gender roles are assigned in a culture; i.e., men are considered aggressive and competitive, while women are expected to be more gentle and be concerned with home and family.
Predictability
Uncertainty Avoidance (UA or UAI). It defines the extent to which a culture values predictability. Society’s tolerance for uncertainty and ambiguity
Time
Long versus Short term Orientation (LTO)

9. Brazil & Finland
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10. Brazil & Japan
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11. Brazil & Germany
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12. Brazil & USA
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13. Finland & Germany
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14. Finland & Sweden
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15. Finland & France
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16. Nannies - Brazilian Full Short-Film [EN]
2016 Olympics: What Rio doesn’t want the world to see
Inside Rio’s favelas, the city's neglected neighborhoods
Rio de Janeiro K Ultra HD Film

17. Family