1. CHAPTER 5 LEARNING Essentials of Understanding Psychology
By Robert S. Feldman

2. A relatively permanent change in behavior brought about experience.
WHAT IS LEARNING?
A relatively permanent change in behavior brought about experience.
TEACHING

3. Classical Conditioning

4. Applying conditioning Principles to Human Behavior

6. EXTINCTION - Acquisition: classical conditioning (Training)
- First extinction period: (CS)stimuli alone
- Pause
- Spontaneous recovery: temporary
- Extinction

7. Generalization: two different stimulus produce similar
response.
Discrimination: two different similar stimulus produce different response.

8. Beyond Traditional: Challenging Basic Assumptions
SMELL OR TASTE = GETS SICK
John Garcia:
Aversion

9. Behavior changes in frequency according to its consequences
OPERANT CONDITIONING
Behavior changes in frequency according to its consequences

12. Behavior Modifications:
Technique for promoting the frequency of desirable behavior and decreasing of unwanted ones.
Identifying goals and target behaviors,
Designing a data-recording system and recording preliminary data,
Selecting a behavior-change strategy,
Implementing the program,
Keeping careful records after the program is implemented,
Evaluating and altering the ongoing program.

13. Cognitive Learning Theory:
Focuses on the (internal)thought processes that underlie learning.

14. Latent Learning:
Behavior is acquired but not demonstrate until some
incentive
is provided for
displaying it.

15. Observational Learning: Learning trough imitation
Media’s message matter?