1. The 2nd International Conference on Cognitive Analytics Management Digital Disruption for Innovative Shared Values
Ibrahim H. Osman
Professor & Chair of Business Information and Decision Systems
Husni Al-Sawwaf Chair in Business and Management
American University of Beirut
Olayan School of Business 1
CAM2018– Digital Disruption for Innovative shared values_ November 28 _ December 1_ 2018

2. Cognitive Analytics Management
Outline
Societal Challenges
Cognitive Analytics Management
Framework
Shared Value Models
E-Government Success
Lebanon Case

3. Societal Challenges 20th century (18 Financial Crises in 100 years)
1 crisis every 5 years on average!.
21st century (8 Crises in past 15 years)
1 crisis every 2 years on average!
Financial Crisis: Trillions of Dollars in Write-offs/ Fines
Increased Society Damage: Polluted Environment; Poverty & Wars; and Unequal Income Distribution.
Divergent Views of Business Leaders & Policy Makers
Results: Greedy Behaviors at Expense of Society

4. CAM Building Block (SAMAS)
Mission
Support
Shared Values
Analytics
Activities

5. Cognitive Analytics Management
Cognitive to understand & Frame a societal challenge; & Values
Analytics to generate insights
Management to support

6. Shared Value Creation
Top-Down prioritization
Bottom-Up benchmarking

7. Choosing the Right Analytics
Frontier Benchmarking Analysis to Set Improvement
Target
Trend Analysis
Common Consensus
Else ??
CRS
Output
VRS x x B C
Regression Analysis Y x O P x D z x A
Relative Input-Efficiency D
= OP/OD x
Input

8. Cost-Benefit Risk-Opportunity Analysis Quantitative Equivalent to SWOT
CR: efficiency Index
BO: effectiveness Index
H1, H3 have negative relationship with satisfaction
H2, H4 have positive relationship with satisfaction

9. Balancing the Transformation Quality Weighted Outputs over Weighted of Inputs Effectiveness over Efficiency

10. Shared Value Creation Models
Creating Social Values: Investment in social and environment objectives
Creating Business Values: Investment in long term Competiveness
Create shared value: invest in Long competitiveness that simultaneously address Social and Enviromental objectives

11. Lebanon’ Challenges High Unemployment Lack of transparency
Low Loyalty to Government
Low Government Ranking
Low equal income distribution

12. Lebanon Growth & Poverty
Poverty in Lebanon was estimated at 28.5% in 2016 living on less than $4 per day. 
Declining Growth from 10% in 2009 to 1% in 2016!
Increased Corruption:

13. Great Potential for Job Creation to Our Future Generation

14. Top 2018 are in Technology Vs Top 2008 are in Energy

15. Implement Technology Decree at Pre-University Level to be reach Maturity in STEM: Science- Technology – Engineering -Math

16. Corruption Perception Index (CPI) & Electronic Government Development (EGDI) UK and LB
EGDI Decreases/Increases with CPI.
E-government Reduces Corruption

17. Electronic Government Success Story
Challenge: Low take-Up from Users 9% in 2009
Cognition: Understanding and Framing The Interaction Challenge from users’ Perspective

18. Benchmarking Analysis/Perspectives

19. Right Choice of Analytics Tools
User’s centric measures, Benchmarking Tools, Machine learning (CART)

20. Potentials’ for Lebanon
New High Quality Jobs in Demands.
Technology is the New Oil of The Future- WE need to look forward to technology sector Not Backward to heavily automated oil sector:
Top 5 companies in 2018 are in Technology
Top 5 Companies were in Oil and Gaz
Provision of Electronic Government Services to increase transparency, increase loyalty and reduce corruption
Introduce Technology & Engineering Education into Pre-school to reach readiness in Eco-system in STEM since we are ranked 4th in world in Math and Sciences

21. شكرا Merci