2. Thank You Sponsors

3. Thank You Sponsors

4. Opening Remarks
Gary Hauff
Director of Business Development & Small Business Programs

5. Marketing Your Business
Today’s Economy
Maria Ball
Account Executive
Q13 Fox
Michael Seifert
Digital Sales Manager
Tribute Digital Media/Q13 Fox

6. Marketing Your Business Today’s Economy
Welcome

7. Your Team-Maria Ball, Mike Seifert
25 minutes and 32 seconds
Agenda:
Your Team-Maria Ball, Mike Seifert
Maria Ball, (206) ,
Mike Seifert, (206 ) ,
The Business Landscape
Challenges
Trends
Tactics
Recommendations
Final thoughts

8. Don’t Assume That All You See is All There is…

9. Exercise

10. FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS.

12. FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS.

13. SCOTOMA
A GREEK WORD MEANING “BLINDNESS” OR “BLIND SPOT”

14. Business Owners and Marketers Are…
Getting smarter
Pushed to gain efficiencies
Investing in what works
Proving their marketing pays out

15. Still Challenged with…
A ton of evaluation and marketing choices
Internal changes
Whether they have the right partner?
Making the most of their buying power
Not considering efficiencies
Understanding technology

16. Words to embrace… Events that activate the Purchase Funnel Advertising
Promotions
Events-Sponsorships-Community
Acquisition is becoming the buzz word
Focus on Engagement Time and extend it
Proving Return in Investment (ROI)
Strategy overrides tactics-Are you gathering good data?

17. TRENDS TO EMBRACE Business cultures that grow
SALES – MARKETING – PUBLIC RELATIONS
BRANDING – PROMOTIONS – COMMUNITY
CREATE A REASON TO COMMUNICATE-create mechanism to increase the engagement time with your customers

18. TRENDS TO EMBRACE Dream Big
DATA AS AN ADMISSION TICKET-people will turn over data in exchange for an experience. Go beyond the .
AMPLIFYING YOUR COST PER TOUCH-MORE PEOPLE = LOWER COST PER ENGAGMENT AND DECREASE IN THE TIME PER SALE!
Dream Big

19. NOW WHAT DO I DO?! Define your vision (Branding)
How do you see your company ?
Define growth discovery process
(The Why,--Simon Sinek the How the What, the Who and the Action/Plan-do what by when)
How can you turn your best customer into a new customer?

20. NOW WHAT DO I DO?! Keep it synergistic (Advertising/Promotions)
Track the ROI
Ask how did you hear about us?
Media 101-what are the advantage and disadvantages of each media
Understand the cost of each
Put together an event sheet and stick to it!
Develop a media calendar for the year
Don’t forget about diversity!

21. NOW WHAT DO I DO?! Reach the free eyeballs (Public Relations)
Don’t be the best kept secret (key messages)
Create a you own proprietary event (VIP event, after hours)
Press release (let folks know how compelling you are)
Newsletter (this will provide a system of follow up)
Community (Just look around and what is your target audience doing)
Business to business customer list exchange
Play 6 months to a year ahead

22. Marketing thoughts yesterday vs. today…
PUSH PULL
QUANITY QUALITY
BUY IMPRESSIONS CREATE EXPERIENCES
GRAB ATTENTION GIVE ATTENTION
TALK LISTEN
VALUES/BENEFITS BUILD RELATIONSHIPS
DO WHAT I SAY WHAT ARE YOUR IDEAS

23. Prepare for the future…
Partners that satisfy the entire PURCHASE FUNNEL
Customer ACQUISTION and ATTRIBUTION
BRAND AS A DESTINATION
Whisper it don’t scream it…focus on time and how to extend it!
VISION becoming huge!
Always ask HOW DID YOU HEAR ABOUT US?!
STRATEGY overrides tactics
SALES –MARKETING – PUBLIC RELATIONS
BRANDING – PROMOTIONS – COMMUNITY
Understand NEW TECHNOLOGY

24. Digital Marketing…
What do I do?!

25. Broadcast Display Paid Search Social Mobile All of the above
Advertising Purchasing Process
Awareness
Broadcast
Display
Consideration
Paid Search
Social
Mobile
Decision
All of the above

26. ALL LOCAL – ALL MORNING

27. Q13 NEWS IS SNOHOMISH COUNTY’S #1 CHOICE FOR NEWS ALL MORNING LONG!
SPOTLIGHT ON
SNOHOMISH COUNTY
NEWS RATINGS
2018 YEAR-TO-DATE
(JANUARY-NOVEMBER)
Q13 NEWS IS SNOHOMISH COUNTY’S #1 CHOICE FOR NEWS ALL MORNING LONG!
5A-9A
A25-54
W25-54
KCPQ
1.4
1.6
KING
0.6
1.0
KOMO
0.5
KIRO
0.3
0.4
7A-8A
A25-54
W25-54
KCPQ
1.2
1.6
KING
0.8
1.5
KOMO
0.3
0.6
KIRO
0.2
0.4
LT NEWS
A25-54
W25-54
KOMO 11
1.5
1.3
KCPQ 10
1.2
KING 11
1.1
KIRO 11
0.9
KCPQ 11
0.7
KZJO 9
0.8
KONG 9
0.3
0.4
KONG 10
0.2 #1 #1
5A-6A
A25-54
W25-54
KCPQ
1.8
1.9
KOMO
0.5
KING
0.4
0.3
KIRO
8A-9A
A25-54
W25-54
KCPQ
1.3
1.6
KING
0.5
0.8
KIRO
0.3
KOMO #1 #1
6A-7A
A25-54
W25-54
KCPQ
1.2
1.4
KING
0.8
1.3
KOMO
0.5
KIRO
0.2
0.3
9A-10A
A25-54
W25-54
KCPQ
0.7
0.8
KIRO
0.5
KOMO
0.4
KING
0.3 #1 #1
Source: Seattle LPM Live +SD time period averages (1/1/18-11/30/18)

28. ALL LOCAL – ALL MORNING
Exclusive Advertising opportunities only open to businesses in Snohomish County because you are here today
See Maria Ball after presentation if you are interested in learning more

29. THANK YOU! Maria Ball, (206) 674-1637, mball@kcpq.com
Mike Seifert (206 ) ,

31. Thank You Sponsors

32. Upcoming Events