1. Athletic. Authentic.Amen
A Proposal to Attract and Retain Quality Counselors to the Kanakuk Brand

2. Table of Contents Executive Summary
Primary & Secondary Research Summary
Combined Situation Analysis
Statement of Purpose
Target Audiences
The Plan
A. Goals
B. Objectives
C. Tactics
VII. Timetable
VIII. Budget
IX. References
X. Supplements

3. Executive Summary
This proposal will cover our advanced situation analysis, including the strengths, opportunities, weaknesses and threats in regard to Kanakuk Kamps performance, processes, products and services, and people. After these points have been addressed we will go over the statement of purpose, or the reason for our proposal. We will discuss the target audience, and then, the most important part of the proposal, the plan that will make this all a reality. We will also address the timetable and budget for the plan and have included several campaign supplements.

4. Client Research Secondary Research Comparative Camps
Popular Activities
Current Kamp Kanakuk Practices
Primary Research
Focus Groups
Survey

5. Combined Situation Analysis
Strengths
Weaknesses
Opportunities
Threats

6. Statement of Purpose
This proposal presents a plan to increase applicants and to improve retention and communication within Kanakuk Kamps and their affiliate brands.

7. Target Audience
Primary Audience – Christian college students that attend OSU and are looking for a summer job.
Secondary Audience – Other on- campus Christian groups and friends of Christian college students that are looking for summer jobs.

8. Overall Plan to Reach Goal or Aspiration
Aspiration: Increase the number of applicants, improve retention and improve communication strategies in the Kanakuk summer staff program.
Objectives
Increase overall applicants from OSU by 25% in 2012.
Improve awareness of Kanakuk Kamps staff opportunities by 50% among college students at OSU.
Be featured in The Daily O’Collegian.
(KAA) Change the perception of KAA to a positive opportunity.
(Campus Reps) Increase awareness of the campus representative program at OSU.

9. July- December 2012 July August September October November December
Update Website to Include Campus Reps Section
Set-up Kanakuk Booth During Orientation Week
Send Kanakuk Staff to OSU to Establish Clear Guidelines for Campus Reps
Follow-up with Campus Reps to Ensure That They Have Been Meeting Goals
Begin to Run Radio Ads for Kanakuk and KAA
Hold Christmas Food Drive On-campus
Begin Utilizing Social Media for Effectiveness
Establish Ties with Other Christian On-campus Groups
Organize Regular Kanakuk Meetings to Keep Campus Reps Involved
Send Press Release About Christmas Food Drive to O’Colly Staff
Start Taking Applications and Interviewing Potential Staff
Apply for School Affiliation to Allow Chalking Booths and Posters
Begin Chalking and Putting up Posters On-campus
Begin Running Ads in the O’Colly Student Paper

11. Campus Representatives

12. Let Your Light Shine