1. Bookkeeper Business Blueprint
Welcome!
Bookkeeper Business Blueprint
Business System - Module 3
Intro: Learn by Doing, Recap

6. Action from Module 2 Have Your USP Nailed Down & Memorized
#1: Research Niche(s)
#2: Select Your Niche(s)
#3: Secure Your Domain
#4: Setup Your LinkedIn Profile
#5: Research Payroll Reps / List Personal Contacts

7. ...You Don’t Have a Niche

8. Bookkeeper Business Blueprint
Welcome!
Bookkeeper Business Blueprint
Bookkeeping Business System - Module 3
Lesson 1: Be the Real You (M&M Series)

9. Be the Real YOU

10. Be the Best YOU:
Invest in your personal development daily by reading inspiring books, watching positive shows and monitoring what you allow to enter into your field of view each day. Garbage in: garbage out. Great stuff in: great stuff out.
Spend time PLANNING your life. Jack Welch, the famed former CEO of General Electric, once said: "Control your own destiny, or someone else will." Stay in control of your own life and destiny.

11. Be the Best YOU:
Avoid the parasites / naysayers / haters in your life. We all have that person or persons who suck the life right from us. You need to surround yourself with people who value the authentic you and don't judge or belittle you.
Start each day with positive self-talk. Before you get out of bed, visualize your day being you. See yourself tackling all that you have to get done.

12. Bookkeeper Business Blueprint
Welcome!
Bookkeeper Business Blueprint
Bookkeeping Business System - Module 3
Lesson 2: Your USP & Story..Peanut Butter & Lay’s

13. Message: Your USP & Story

14. Your Story
By niching, you tailor and deliver your message to the right target (your avatar).
You bring your message home - to your prospect - through your story.

15. Your Story People don’t remember facts: they remember stories.
Your story is you sharing what has brought you to this point and - most important - makes it relevant to the prospect as to why they should pick you.

16. Your Story It’s not a brag book or an “I love me” mantra
It draws your prospects to you and helps them to identify with YOU
Think of your favorite characters in books and movies. What drew you to them?

17. Your Story As you tell your story, you also take on a certain persona:
The teacher
The caregiver
The angry-I’m-not-gonna-take-it-anymore person
The expert
The wise one

18. Through Your Story & Persona You...
Attract
Repel (just as important)
Would Kyle’s story and persona work if he was yuppy and in touch with his emotions? NO!

19. MUST READ:

20. Marketing & Selling via Your Story and Persona is the REAL YOU - accentuated

21. Why do I Share about Story & Persona?
This is HOW you will communicate (your unique message) in the coming weeks, month and years with your prospective clients.
You will refine this message and become so good at communicating it that it won’t feel like selling; it will feel like sharing...which, it is!
This will be woven into all your messaging, to your target market through every media.

22. Your WHY Your USP Compelling & Memorable...and Your Story & Persona
Your Message

23. ANYTHING Other Than Boring!

24. The More Attempts You Make (messages you send, contacts you make, screw ups on what you say) Toward Making Your Dreams Come True (work from home, have your own business, be a financial provider), the More Chance You Have of Achieving Success!

25. Bookkeeper Business Blueprint
Welcome!
Bookkeeper Business Blueprint
Bookkeeping Business System - Module 3
Lesson 3: Your Ideal Client

26. Your Ideal Client

27. Your Ideal Client

28. Your Ideal Client: Invest time BEFORE you take on a client!
At first, you’re more apt to take on clients you know better - avoid this mistake.
Think of discovery phase like an interview: you and the prospect have to make sure it’s a match.
Avoid the “fog a mirror” syndrome.

29. Consult Client Clown Contact Content

30. Prospect to Client Flow

31. Prospect to Client Flow

32. Prospect to Client Flow
Consultation

33. Final Outcome... OR

34. Your Content & Consult Should Weed Out Unwanted Prospects
Only potential ideal clients get invited to the Consult phase
Think of the consult as one big interview for both you and your prospect
In short time, figure out if this is a client or a clown and move forward or drop it
Don’t waste time with brain pickers

35. Prospect Warning Signs to Note:
Fee sensitive
IRS haters
Used many bookkeepers / accountants in past
Blamer / complainer
Intolerable / incompatible personality (this is key)
Signs of major financial stress

36. Ben Robinson ben@learntobeabookkeeper.com 1-800-616-1790
Get In Touch
Ben Robinson