1. Social psychology
The scientific discipline that attempts to understand and explain how the thoughts, feelings, and behaviors of individuals are influenced by the actual, imagined, or implied presence of others.

2. Emphases Power of the situation Power of the person
Importance of cognition
Application of social psychology principles

3. Social psychology vs Sociology
Individual
Immediate stimuli, psychological states, personality traits
Experimentation
Group
Societal variables
Surveys, observation, and correlations

4. Triplett MacDougall and Ross Floyd Allport
The Early Years ( )
Triplett
MacDougall and Ross
Floyd Allport

5. Coming of Age ( )
Kurt Lewin: a Jewish refugee from Nazi Germany.
Introduced the idea of interactionism: Person and situation influence social behaviors.

6. Other Cool things about Kurt Lewin
Zeigarnik Effect
The icky meat campaign and other wartime programs

7. Rapid Expansion and Growth
From WW2 to 1969
Social psychology addressed issues that were part of culture and current events.
Obedience
Prejudice
conformity

8. Crisis of Confidence
Golden Fleece Award from William Proxmire
What was social psychology worth?

9. 1980s and beyond
Social Psychology continued to things relevant to current times.

10. The Self People are profoundly influenced by their self concepts.
It molds and defines their social reality.

11. Culture
The total lifestyle of a people, including all of the symbols, ideas, preferences and material objects they share.

12. Ideology: a set of beliefs and values held by the members of a social group, which explains the culture both to itself and the other group
Individualism vs. Collectivism Do cultures stress individuality or emphasize group needs over individual needs?

13. The Hot vs. Cold Approach
Do you think with your heart or your head?

14. Well, that’s lovely…but who actually does this social psychology stuff?

15. …and what are you going to do with that?
Most social psychologists are Ph.D.s
75% are employed by colleges and universities

16. Self-Fulfilling prophecy
A process by which someone’s expectations about a person or group lead to fulfillment of those expectations

17. Conducting Research in Social Psychology
Select a topic
Develop a theory and hypothesis
Select a research method
Collect the data
Analyze the data
Report the results

18. ETHICS Can we do this? Milgram’s study and deception
Institutional review boards
Informed consent
debriefing