1. MONROVIA--GENERAL INTENT:
Provide a statement that Lowe’s is the consumer’s destination for premium live goods by aligning all of the Monrovia branded product in a cohesive zone within the garden center.
DESIRED OUTCOME:
New consumers attracted to Lowe’s due to premium offerings
Existing customers inspired to purchase up the continuum
Differentiation from home improvement competitors
ASK:
Alignment of purpose between Merchandising and Operations to maintain the integrity of the set.
Monrovia Destination Endcap