1. Department of Business Administration
JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN (AN) (AUTONOMOUS) TEYNAMPET, CHENNAI
A Warm Welcome to one and all present here
Department of Business Administration
Inter Disciplinary Course
Advertising

2. BUSINESS ADMINISTRATION
The department of BBA was established in the year 1996
The course creates knowledge in the field of Administration and Management
The Department has secured University ranks
The subjects offered by the Department tunes the students to face the challenges in the present competitive world

4. DEFINITION OF ADVERTISING
Any paid form of non personal presentation and promotion of ideas, goods and services through mass media such as news paper, magazines, television or radio by an identified sponsors.
(Kotler)
Advertising is a fast-paced industry. What is hot today is old tomorrow.

5. TYPES OF ADVERTISING
PRINT ADVERTISEMENT
CELEBRITY ADVERTISING

6. TYPES OF ADVERTISING OUTDOOR ADVERTISING COVERT ADVERTISING
SURROGATE ADVERTISING

7. TYPES OF ADVERTISING
BROADCAST
PUBLIC SERVICE
INFOMERCIALS

8. ROAD MAP What is Advertising? Objectives of advertising
Who are the target audience?
Development of message and copy
Selection, planning & scheduling of mass media
Web advertising
Budget planning
Various advertising agencies
Organization & operation of advertising agencies

9. MONEY SPENT ON MEDIA 75% - Media buys 15% - Creative work (agency)
10% - Ad production
5-9

11. CAREER OPPORTUNITIES Account Executive Media Buyers & Planners
Client
Marketing Manager
Client
Marketing Manager
Client
Marketing Manager
Account
Executive
Media
Buyers
&
Planners
Creative
Director
Traffic
Manager
Creative
Creative
Creative
Creative

12. CAREER OPPORTUNITIES Translator Proof Reader Website Copywriter
Copy Editor
Technical Writer
Marketing

13. If you want to enrich your creativity, double your productivity and to achieve all your goals enroll yourself for
Advertising

14. Thank You