1. Build a Killer Coaching Business from The Stage

2. MODULE 1: Create Your Operating Leverage

3. Module 1 Outline
1.0 What is Your DMO? 2.0 Find Your ‘Seam of Success’ 3.0 Use an Inversion Conversion Funnel 4.0 Create a Scalable Coaching Model

4. LESSON 1: What is Your DMO?

5. Lesson 1 Outline
1.1 DMO/ROIT 1.2 Milgram’s Law & Zipf’s Law

6. Daily Method of Operation
Your Daily Method of Operation (DMO) should be focused on moving away from a goal approach, and instead centered on a system’s approach.
To maximize the return on your time (ROIT), create habits of success which focus on a system’s perspective.
$$$ TIP: Remember, to maximize your OUTput, focus on your INput. Evaluate everything based on:
Incomparable
Indispensable
Indestructable

7. Lesson 1 Outline
1.1 DMO/ROIT 1.2 Milgram’s Law & Zipf’s Law

8. Milgram’s Law
The market place will blindly believe the words of an expert.
Also known as the 1 second rule.

9. Zipf’s Law
With limited time and opportunity to experiment, your ideal clients intentionally narrow their choices to those who are on top.
Also known as the 4 second rule.

10. Module 1 Outline
1.0 What is Your DMO? 2.0 Find Your ‘Seam of Success’ 3.0 Use an Inversion Conversion Funnel 4.0 Create a Scalable Coaching Model

11. LESSON 2: Find Your ‘Seam of Success’

12. The Seam of Success
In an overcrowded market place, you need to realize that ‘Greater sameness won’t get you better results.’
So you want to ensure you re-engineer your focus and DMOs to reflect, what I refer to as The Seam of Success.
Seam of Success = Do what others…
1) Don’t do.
2) Can’t do.
3) Wouldn’t think of doing.

13. Module 1 Outline
1.0 What is Your DMO? 2.0 Find Your ‘Seam of Success’ 3.0 Use an Inversion Conversion Funnel 4.0 Create a Scalable Coaching Model

14. LESSON 3: Use an Inversion Conversion Funnel

15. Lesson 3 Outline
3.1 Speaking as a Business Strategy 3.2 This Way is Broken 3.3 The Poor Person’s Business Funnel 3.4 The Global Impact Conversion Funnel 3.5 Negative Momentum 3.6 Value Ladder

16. Speaking as a Business Strategy
Scalable IP + Systems = Recurring Monthly Income & Attractive Asset

17. Lesson 3 Outline
3.1 Speaking as a Business Strategy 3.2 This Way is Broken 3.3 The Poor Person’s Business Funnel 3.4 The Global Impact Conversion Funnel 3.5 Negative Momentum 3.6 Value Ladder

18. This Way Is Broken X Funnel Is Too Long 50% Return Rate
$27
Funnel Is Too Long
50% Return Rate
70% Loss At Each Level
No Way to Create ROIT
$49
$99
$499 $

19. Lesson 3 Outline
3.1 Speaking as a Business Strategy 3.2 This Way is Broken 3.3 The Poor Person’s Business Funnel 3.4 The Global Impact Conversion Funnel 3.5 Negative Momentum 3.6 Value Ladder

20. The Poor Person’s Business FunnelX
$27
100 people
$28.81 Per Customer
$49
15 people
$99
3 people
$499
1 person $

21. Poor Person’s Business FunnelX
The Problems:
You deflate the financial power of your message.
You immediately lose market share forever.
You waste time you don’t have trapped creating
convoluted business funnels.
You market dwindles at each level losing ROIT.
An incredibly small chance of making a sale. $

22. Lesson 3 Outline
3.1 Speaking as a Business Strategy 3.2 This Way is Broken 3.3 The Poor Person’s Business Funnel 3.4 The Global Impact Conversion Funnel 3.5 Negative Momentum 3.6 Value Ladder

23. Here’s The New Way To Profit From Your Message For Global Impact

24. “Global Impact Conversion Funnel” Find a Category in a Niche
$27,000
$27,000 Per Customer
Massive Royalty Revenues

25. Lesson 3 Outline
3.1 Speaking as a Business Strategy 3.2 This Way is Broken 3.3 The Poor Person’s Business Funnel 3.4 The Global Impact Conversion Funnel 3.5 Negative Momentum 3.6 Value Ladder

26. Compete On Price Not Quality
Negative Momentum
PRICE LADDER
$497
$197
$97
$47
$17
Compete On Price Not Quality X

27. Lesson 3 Outline
3.1 Speaking as a Business Strategy 3.2 This Way is Broken 3.3 The Poor Person’s Business Funnel 3.4 The Global Impact Conversion Funnel 3.5 Negative Momentum 3.6 Value Ladder

28. Value Ladder Compete On Quality $100,000 $50,000 $25,000 $20,000
$10,000
VALUE LADDER

29. Module 1 Outline
1.0 What is Your DMO? 2.0 Find Your ‘Seam of Success’ 3.0 Use an Inversion Conversion Funnel 4.0 Create a Scalable Coaching Model

30. LESSON 4: Create a Scalable Coaching Model

31. Lesson 4 Outline
4.1 Determine Type of Coaching 4.2 Determine Type of Assistance 4.3 Three Learning Domains 4.4 ABPs Increase Your Financial Power

32. Determine Type of Coaching
Personal One-on-One/Group/Combination
Training/Certification
Licensing/Private White Label/Franchising
Mastermind
Blended

33. Lesson 4 Outline
4.1 Determine Type of Coaching 4.2 Determine Type of Assistance 4.3 Three Learning Domains 4.4 ABPs Increase Your Financial Power

34. Determine Type of Assistance
Done-for-You (DFY)
Done-with-You (DWY)
Combination of DFY & DWY

35. Lesson 4 Outline
4.1 Determine Type of Coaching 4.2 Determine Type of Assistance 4.3 Three Learning Domains 4.4 ABPs Increase Your Financial Power

36. Three Learning Domains
Attitudes = Frame (How See Problem?)
Knowledge = Information X Experiences (What do they see?)
Skills = Self Reflection X Knowledge (How Execute?)

37. FREE vs PREMIUM? A
S K y SK
NOTE: Size Of Letter (ASK) Indicates Importance Of Learning Domain

38. FREE vs PREMIUM PricingA
S K
Give Advice Strategically
Develop Your System SK
DFY/DWY Service
NOTE: Size Of Letter (ASK) Indicates Importance Of Learning Domain

39. Lesson 4 Outline
4.1 Determine Type of Coaching 4.2 Determine Type of Assistance 4.3 Three Learning Domains 4.4 ABPs Increase Your Financial Power

40. The Leveraging Power of ABPs
S K
Give Advice Strategically
Develop You System SK
DFY/DWY Service
Provides You #1 Positioning Authority & Credibility