1. Choosing Wisely Employer Toolkit
Educating and empowering employees to make wise health care choices
Choosing Wisely Employer Toolkit

2. People want information
According to a 2013 Pew Internet survey:
55 percent of internet users have looked online for information about a disease or condition in the past year
56 percent have looked for information about a medical treatment or procedure

3. You hold the key: Choosing Wisely
The average adult spends 2,000 hours a year at work
Roughly 45 percent of people receive their health benefits through their employer (Gallup, 2013)
Choosing Wisely Employer Toolkit delivers information and tools that are:
Easy to access
Easy to use
Easy to understand
Relevant, practical advice

4. What’s in the toolkit?
Employer materials
Start by planning your campaign
Editorial Calendar and Timeline
Sample plan, communications timeline and calendar template
All Consumer Reports’ resources
Continue educating employees
with additional
Consumer Reports tools and information
Consumer Reports’ tip sheets
Use consumer-friendly tip sheets to educate employees about Minnesota's Top 11 – or choose from the complete list of Choosing Wisely Tip Sheets
Employee materials
Inform employees about Choosing Wisely with this ready-to-use content
(Customizable materials) Newsletter articles, messages, PowerPoint presentation, Blog content, Tweets
Tip sheets on the Minnesota’s Top 11 and other procedures, videos, more customizable articles
Tips sheets on how to talk to your doctor, coping with illness, reducing your drug costs, the doctor-patient relationship

5. 5 simple steps for better communication
Review the material
Determine your campaign level
Simple
Basic
Robust
Ad hoc

6. Simple Basic Robust Ad hoc One and you’re done
to employees announcing campaign and providing link to resources
Simple
Select channels and outreach opportunities (defined number of interactions)
to employees
Creating a home for Choosing Wisely on Intranet or benefits site
Including Choosing Wisely mentions in open enrollment and benefits materials and meetings
Featuring Choosing Wisely articles in your employee newsletter
Basic
Regular monthly interactions
All of the above, plus:
Choosing Wisely landing page for your employees
Dedicated quarterly Choosing Wisely presentations and meetings
Pushing Choosing Wisely videos out to employees
Using social media to promote Choosing Wisely to employees
Integrating Choosing Wisely into other campaign
Robust
Initial outreach, followed by as-able and appropriate outreach
Send quarterly s to employees
Post tip sheets in lunch rooms or distribute to employees
Include stories or links to tip sheets in employee newsletter
Ad hoc

7. 5 simple steps for better communication
Review the material
Determine your campaign level: simple, basic, robust or ad hoc
Download and customize employee materials
Download Consumer Reports’ tip sheets for Minnesota’s Top 11
Begin implementation of your campaign

8. Your go-to source
Select the Taking Action/Employer Collaboration/Choosing Wisely Toolkit Or...

9. Discussion - Peer to Peer
What is employer role related to overuse?
What are “best practices” for your communications and activities
Input on employer survey and support
Current related initiatives
Events
Places
Vendors
Programs
Standing meetings, committees