1. Market & Reinforce Learning with Awareness Campaigns
Adrian La Sala
Field Engagement Manager, PTC
Designed by Freepik

2. Ad Video

3. Build Interest Motivate Inform Reinforce Support Past 20% Present 10%
Aware
Past
20%
Build Interest
Motivate
Inform
Acquire
Present
Formal Learning
10%
Apply
Reinforce
Support
Future
70%

4. Physical Tactics
Posters
Table Tents
Stickers
Giveaways
Digital Tactics
Articles
Announcements
Tips & Fast Facts
Micro-polls
#Hashtags
Attendee Selfies
Manager’s Message
Video Tactics
Ads
Teasers & Trailers
Explainers
Testimonials

5. 3/7: Manager’s Message Email
3/5: Announcement
3/13: Newsletter mention
3/7: Manager’s Message
3/2: Article published
3/6: Newsletter
Feature
3/12: Employee Digest
3/21: Yammer Update on All Company Page

6. Explainer Video

7. Aware

8. Whiteboard Testimonial Video

9.  Publishing  Camera  Editing Let’s Make a Video!  Story  Script
Design
 Story
 Script
 Visuals
 Animation
 Narration
 Screen
 Camera
 Music
 Editing
 Publishing
Record
Key Takeaways
0:34 - Plan your content
1:24 - Write a script
2:47 - Record your audio
3:44 - Record the screen
4:38 - Edit the video
6:43 - Produce & share the complete tutorial
Produce

10. If you can’t explain it SIMPLY, you don’t understand it well enough
Part of the idea behind how we use these videos these videos is to DEMONSTRATE how to position a product or service, not just explain how to position it.