1. Scaling up RECP in the MENA Region
UNIDO Regional Office for MENA
UNIDO Environment Department, Industrial Resource Efficiency Unit
Barcelona, 14th November 2018

2. MED TEST II
125 industries received full package technical assistance
Leverage of 86.5 Million Euro Impact Investment for Resource Efficiency projects
40% of investments envelope pipelined (approved) through national financing schemes
Partnership with IFIs (EBRD) and national financing institutions/programmes
Joint promotional actions
Pipeline of project
Follow up with beneficiaries

3. Resource savings opportunities for the local industries
24% Average saving on Energy bill
5% Average Raw material saving potential
20% Average Water saving potential

4. Up scaling RECP in the Manufacturing sector MENA Region perspective
700 Mill. of M³ of water per year
76,667 Gwh of energy per year
Corresponding to the domestic water use of approx. 11 M people, equal the population of Algiers, Amman, Beirut, Rabat, Tunis and Tel Aviv together
Corresponding to the residential energy consumption of the inhabitants of Morocco, Tunisia and Palestine equivalent to 50 M people

5. Barriers to RECP
Top 5 barriers perceived by industries to implement RECP, following interviewing campaign implemented during SWITCHMED – MED TEST II:
Finance related barriers:
High costs of/ difficulty in borrowing investment capital
No information on local/international market premium or recognition for RECP or green products
Know-How related barriers:
Difficulty to access technical information or external consultancy providers specialized in RECP
No metering or cost accounting system to measure real cost of inefficiency in the use of production inputs
Lack of internal resources and technical know how for implementing RECP

6. Upscaling options
Continue the promotion of switchmed cases – particularly in view of the rapidly raising prices of energy, water, imported inpus - for generating models and imitation effects: addressing both financial and non financial services needs
Work in a value chain context to extend impact (e.g. textile)
Mainstream into public policies (e.g. industrial parks, export subsidies, investment promotion schemes)

7. Post Millennials consumption pattern gearing towards environmental sustainability
76% concerned with sustainable practices during purchasing moment
43% checked social and environmental impact of etiquetted products
51% willing to pay a premium to purchase a good produced sustainably
Brands are studying and aligning strategies on how to approach the targeted customers they want to reach

8. That is why sustainability-related targets among fashion companies are increasing
No sustainability target
Only a few
Multiple sustainable action planned
Source: Global Fashion Agenda & The Boston Consulting Group .2018

9. The Egyptian cotton project: sustainability along the value chain
Cotton cultivation
Cotton transformation
Design
Final cotton product
Better cotton initiative
- Less Water
- Less Pesticides
Zero Discharge of Hazardous chemicals (ZDHC)
- Less Chemicals
Sustainable Fashion Design & Upcycling
- Less raw material used
- Yarns and textiles upcycled
Market driven approach
- International brands sourcing more sustainable Egyptian cotton and cotton products
40% = 3 billion people

10. A new framework ready to be mainstreamed:
Eco-Industrial Parks
A new framework ready to be mainstreamed:
Industrial simbyosis: companies use each other’s waste steams as alternative inputs
under-utilized and under-valued resources from one business (materials, energy, water, logistics, assets and expert knowledge) are used by another
Source: WB, adapted from RICOH/McKinsey

12. Director of the Regional Office in Cairo
Thank you!
Giovanna Ceglie
Director of the Regional Office in Cairo