1. CHIROPRACTORS 2018 PROFILER
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2. CHIROPRACTIC MARKET OVERVIEW
CHIROPRACTIC MARKET OVERVIEW
According to the US Bureau of Labor Statistics, there were 47,400 chiropractors in the US during 2016, far fewer than the 2013 number of 77,000 cited by the American Chiropractic Association. The BLS says the profession is increasing by 12%, faster than average.
Some insurers, including Medicare and Medicaid, remain skeptical about chiropractic services and provide limited coverage and payments, restricting its revenue growth. The industry, however, is benefiting from increasing interest in integrative health.
After several years of adjusting to new coding and regulations, chiropractors’ income increased during US News & World Report pegged the chiropractic unemployment rate at only 0.8%, lower than many other healthcare fields.

3.
ALL ABOUT THE PRACTICE
According to Chiropractic Economics’ Annual Salary and Expense Survey, the average chiropractor was 48 years old, had been in practice for 20 years, 80% were men, 59% were in solo practice, 25% were a group practitioner/partner and 13% an associate.
Although gross billings decreased from $689,092 to $608,141, gross collections increased by 15%, to $443,090. The average chiropractor’s salary increased 33%, to $101,734.
Expenses, such as malpractice insurance and office leases, decreased while advertising almost doubled to $15,455. Female chiropractors spent approximately half as much on advertising ($7,247) as males.

4. OPIOID AVOIDANCE IS BOON FOR CHIROPRACTORS
OPIOID AVOIDANCE IS BOON FOR CHIROPRACTORS
According to the 2017 Gallup-Palmer College of Chiropractic Pain Management Research Brief, 64% of Americans have had back or neck pain of sufficient severity to seek treatment and 78% seek alternative treatments before taking prescription drugs.
The opioid crisis has caused Americans to view both pharmaceutical companies and medical doctors negatively and led many to embrace non-drug treatments for pain, including chiropractic care.
Even so, 53% of Americans say they would prefer to see a medical doctor for significant neck or back pain, 28% a chiropractor, 7% a massage therapist, 6% a physical therapist, 1% an acupuncturist and 1% someone else.

5. CONSUMERS’ ATTITUDES ON CHIROPRACTIC CARE
CONSUMERS’ ATTITUDES ON CHIROPRACTIC CARE
Among US adults, 18% went to a chiropractor during the previous 12 months. Almost half (47%) of adults who have not seen a chiropractor during the past year say they would be more likely to go to one if they knew more about what chiropractors do.
More than two-thirds (68%) of those who have never seen a chiropractor or saw one more than a year previously said they would be more likely to go to a chiropractor for care if they knew he/she would collaborate with other doctors on their care.
Of those who visited a chiropractor more than a year ago, 35% say the reason they had not returned because the treatment worked. One in five said the care was not effective, 18% had too many visits and 17% had inadequate coverage.

6. CHIROPRACTIC TRENDS FOR 2018
CHIROPRACTIC TRENDS FOR 2018
During 2018, chiropractic care will continue to integrate with traditional medical care to generated accurate diagnoses and to formulate a plan that may include chiropractic treatment, changes in diet, orthotics and ergonomic adjustments.
In addition to nutritional supplements, pillows, orthotics and icy hot topicals, more chiropractors will be selling hemp- or cannabis-based products, including CBD creams, edibles with THC and, in some states, marijuana for pain relief and inflammation.
Chiropractors will focus on a whole-body approach to wellness, including nutrition counseling, exercise/physical therapy, yoga/stretching and weight loss.

7. ADVERTISING STRATEGIES
ADVERTISING STRATEGIES
Educate the public about chiropractic care as an alternative treatment for pain and that it is covered by many insurance plans.
Suggest chiropractic practices promote a free, minute evaluation during early morning news that can be scheduled during a person’s lunch hour or after work.
If an MD is a member of your practice, then highlight how he or she complements and enhances chiropractic care. If not, emphasize the practice’s willingness to work with patients’ primary care doctor for a whole-body approach.

8.
NEW MEDIA STRATEGIES
Feature video testimonials from patients on your Website and as social media posts.
Create and distribute newsletters to an opt-in list of people with chronic pain, contrasting chiropractic care to opioid use/abuse.
Post short YouTube videos on different health issues and how they can be effectively addressed with chiropractic care. Link to videos on social media posts

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