1. My VITA Site Video Contest … and how it helped our social media presence. JULY 28, 2011 NDI – REI TOUR SOCIAL MEDIA WEBINAR

2. Getting Ready Borrowed/stole ideas from NDI Announced the contest at a regional meeting of all our site coordinators Set up page on our website with all the rules and deadlines Found a sponsor for the prize

3. A Little Encouragement

4. Video Submission and Voting Sites were responsible for uploading their videos on YouTube and sending us a link to that video by April 1 st All 11 entries were shared on Facebook Voting began April 4 th and ended on April 15 th Likes on FB and YouTube determined the winner We announced the winner on April 18 th All the video submissions can be found at www.youtube.com/eksbayarea

5. Video Contests and Social Media: challenges and perks Challenges: Not everyone is on FB or YouTube Became a popularity contest vs. a good video contest Perks: 775 likes! Created an online VITA community Share-ability