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Grocery Sales
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DeCA West Grocery Sales OCONUS total includes Zones 12 and 13 FY07 YTDDifference% Change CONUS$804,118,674+ $1,496,796+ 0.19% OCONUS$407,172,340+ $463,307+ 0.11% TOTAL$1,211,291,014+ $1,960,103+ 0.16% Sales through April 07
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Zone 6 Grocery Sales FY07 YTDDifference% Change Corpus Christi$ 5,044,696- $ 169,110- 3.24% Dyess AFB$ 5,287,082- $ 93,398- 1.74% Fort Hood 1$ 21,482,162$ 1,368,820+ 6.81% Fort Hood 2$ 11,513,703$ 317,593+ 2.84% Ft Sam Houston$ 24,355,704- $ 479,705- 1.93% Goodfellow AFB$ 4,310,204- $ 333,212- 7.18% Sales through April 07
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Zone 6 Grocery Sales FY07 YTDDifference% Change Kingsville NAs$ 542,768- $ 35,214+ 6.94% Lackland AFB$ 24,692,605+ $ 1,795+ 0.01% Laughlin AFB$ 1,902,540- $ 5,743- 0.30% Randolph AFB$ 23,565,483$ 3,048,936+ 14.86% Zone Total$ 122,696,945+ $ 3,691,189+ 3.10% Sales through April 07
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Zone 8 Grocery Sales FY07 YTDDifference% Change Altus AFB$ 3,998,476- $ 98,250- 2.40% Cannon AFB$ 4,107,043- $ 298,274- 6.77% Fort Bliss$ 26,007,072- $ 542,610- 2.04% Fort Sill$ 15,923,306$ 2,418,240+ 17.91% Holloman AFB$ 6,699,135- $ 175,739- 2.56% Kirtland AFB$ 19,679,102- $450,191- 2.24% Sales through April 07
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Zone 8 Grocery Sales FY07 YTDDifference% Change McConnell AFB$ 9,566,717 $ 53,371+ 0.56% Sheppard AFB$ 8,976,687- $ 85,917- 0.95% Tinker AFB$ 21,145,281- $ 479,401- 2.22% Vance AFB$ 2,668,062- $ 43,441- 1.60% White Sands$ 1,371,564- $ 92,897- 6.34% Zone Total $ 120,142,446 $ 204,892 + 0.17% Sales through April 07
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Zone 9 Grocery Sales FY07 YTDDifference% Change AF Academy$ 13,085,869- $ 50,721- 0.39% Buckley AFB$ 18,270,318- $111,236- 0.61% Ellsworth AFB$ 8,572,966$ 165,867+ 2.59% F.E. Warren AFB$ 7,077,434- $ 242,210- 3.31% Fort Carson$ 21,641,935$ 8,436+ 0.04% Ft Leavenworth$ 14,191,613$ 552,976+ 4.05% Sales through April 07
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Zone 9 Grocery Sales FY07 YTDDifference% Change Fort Riley$ 12,632,267$ 677,214+ 5.66% Grand Forks$ 4,255,660- $ 321,044- 7.01% Minot AFB$ 6,134,976- $ 564,776- 8.43% Offutt AFB$ 18,211,737- $ 224,095- 1.22% Peterson AFB$ 21,952,608$ 644,183+ 3.02% Zone Total$ 144,027,383 $ 534,595+ 0.37% Sales through April 07
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Sales Plans Plan the Work then Work the Plan
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Sales Plan Negative Impacts Remember if the event occurred more than a year ago it can no longer be considered as an impact Positive Impacts Can only be considered if within the year Sales Events If you held a similar event last year, you can only claim the difference
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Sample Sales Plan – 1 st Qtr
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Sales Plans – 1 st Qtr FY07 Sales Plan for Mr. Page's Commissary (Cont) 1st Qtr Sales Plan Event1st Qtr Prior Year 1st Qtr Projected Projected Gain/Loss 1st Qtr Actual Actual Gain/Los s Remarks Farmer's Markets (3) $15,000$50,000$35,000$65,000$50,000Oct 14-15; Nov 17-19; Dec 15-17 Seafood Road Show $0$12,000 $14,000 Nov 18th Fill Your Freezer Sale $0$2,500 $4,000 Dec 15-17 Increase in Club Packs $2,250$5,000$2,750$6,000$3,750
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Impacts to Business Metrics CCSS Annual event conducted in June Dos and Donts of conducting the survey Calculating Sale Losses Standardized Loss Estimates Now tracked at Region Unit Cost Explanations Be able to provide quantifiable data Question abnormal expenses on the SFOS
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Upcoming Promotional Events
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Thirteenth Annual Merchandising Contest WHEN - August 2 - September 5, 2006 (Display Periods 15 & 16) THEME - Lunch Box Full of Savings sale FORMAT – High Quality Photos in a PowerPoint Presentation on CD Mailed to Region (NOT Emailed) DEADLINE – 21 September to Ms. Carolyn Mitchell
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Thirteenth Annual Merchandising Contest WHAT COUNTS? Compliance with the promotional packages to include the shipper program. Participation in the summer club pack program. Support of the Halloween seasonal package. Quality and creativity of all displays. Expression of the promotional theme. Effective use of point of sale materials. No One Enters A Race To Come In Second
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Special Events June June 1 to August 31 - Produce Merchandising Contest Theme: Fruits & Veggies-More Matters July 13 July – CCSS Surveys due to HQ Ft. Lee August 2 August-5 September - Merchandising Contest 3 August - Peterson Grand Opening
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Special Events September Case-Lot Sale 21 September – Merchandising Contest Entries due to Ms. Carolyn Mitchell 30 September – Summer Club Pack Ends October 1 October - Produce Merchandising Contest entries due to Rosemarie Latimore
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Operations POCs
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Michelle Frost(916) 569-4841 Chief, OperationsCell(916) 997-6892 Cindy Robinson(916) 569-4830 Chief, AssistanceCell(916) 997-8601 Andreah Rojas(916) 569-4811 Secretary Victor Berg(916) 569-4871 YAL Coordinator/Clerk CMS Staff
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Paul Kim(916) 569-4958 Produce RoseMarie Latimore(916) 569-4825 Produce Glen Taylor (916) 569-4814 Meat/Far East Reeves Menhennett(916) 569-4956 Meat/Far East CMS Staff
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Doris Lowenstrom (916) 569-4832 Accountability/Tobacco / Deli/Bakery Carolyn Mitchell (916) 569-4691 Resets/Profiles/Inventories/General CMS Rick Poynter(916) 569-4949 CAO/FDS/Dist Coordinator/General CMS CMS Staff
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Donavon Prom (916) 569-4985 CAO/FDS/Dist Coordinator/CARTS/Case-Lots Nancy Robinson(916) 569-4945 Front End/WIC/WICO/CARTS/General CMS Steve Sisk (916) 569-4831 CA Contracting/GPLDs/General CMS CMS Staff
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Craig Conord(916) 569-4896 Sales/General CMS Janet Gibson(916) 569-4827 Change Funds/Coupons/General CMS Mary Sosebee(916) 569-4898 Price Verification/Presentations/General CMS CMS Staff
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Ray AndresDSN 736-3302 Korea General CMS Dave Barcega011 81 6117 3200 Japan / Okinawa General CMS CMS Staff - OCONUS
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Vicki Sliwicki(916) 569-4823 Region Merchandiser Peter Nishijima(916) 569-4846 Consumer Safety Officer Dave Taylor(210) 925-8447 Consumer Safety Officer CMS Staff - HQs Assets
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