1. Digital PR
Fabiola Panarella

2. Traffic Sources

3. Traffic Sources: - First: Search Engines - Second: Social Media

4. SEO Search Engine Optimization Several elements
Wordpress has got already some of this elements already in the system
No need of Supermen
SEO

5. SEO Basics Everything on site: (on page)
Internal structure of the site
Speed
Contents
Keywords in titles, description, url
Internal links
Everything off site: (on page)
- External links
- Social signals

6. Content Original Informative Easy to Read Well structured
That links to similar contents

7. Link Internal / External Link = Mark 3 elements in a link
Site Authority
Site Theme
Anchor text (eg.: Suits)

8. WHY SITE OPTIMIZATION IS SO IMPORTANT?

9. You can’t miss them. Name brand (who I am?) What do I do?
Call to action
Recommended:
Social proof
Logos
Reviews
Numbers
Link to the best sources
“New User?”

10. IT’S ALL ABOUT THAT CONTENT

11. Quality Content
We are not in anymore
Quality before quantity

13. Promotion
No spam
Create personal connection with your audience

14. IT’S A MARATHON, NOT A SPRINT

15. Plan on long period
Google has its time
Remember:
« The moat of the bloggers»
Non linear growth

16. The Sum is Greater than the Parts
Every action brings value to the others:
Quality content > Positioning on the search engines > Shares > Views
Shares > Shares > link > positioning on the search engines > Views