1. Aldi Targeted Price Messaging Challenge Solution Results
Our challenge was to increase consideration for Aldi among main shoppers. Our media strategy was to minimise the time gap between each purchase occasion and the last advertising exposure for Aldi.
This would enable us to aggressively target competitor supermarkets, encouraging shoppers to switch by delivering a hard-hitting price message.
Solution
Poster sites were selected at a micro-level using Rapport’s ‘Insite’ mapping software and Retail Locations Data, identifying every poster site within individual store catchment areas.  
Roadside formats were used for their reach but also their geo-targeting capabilities. 48 sheets were chosen to elevate Aldi and adding credibility to the brand. These were supported by 6 sheets, which played a crucial coverage and proximity role, allowing us to get as close to as possible to as many competitor stores.
Results
Those exposed to both the OOH and TV campaign were more likely to:
spontaneously mention the brand
express positive brand perceptions
consider shopping at Aldi in the future
Spontaneous awareness for Aldi increased 3pp, while awareness for Lidl was down 11pp among the same audience.
Those who saw the OOH campaign were 12pp more likely to consider shopping at Aldi in the future.