1. Viewing Trends Overview
November 2017
Viewing Trends Overview

2. Total Viewing-November 2017
Source: TAM Ireland Ltd / Nielsen TAM

3. Average Minutes viewed daily November 2017
19% of Ads viewing was time- shifted in November, compared to just 7% for Adults 55+
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts November 2017
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers November 2017
1: P&G
2: Sky
3: Eir
4: Vodafone Ireland
05: Hyundai Ireland
06: Diageo
07: Lidl
08: Aldi
09: Reckitt Benckiser
10: Toyota
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National