1. SEO Hand Book

2. Unique
What Is SEO
Intent Oriented
Solutions
Friendly UX
Links
Value
“Search Engine Optimization (SEO) is a practice of optimizing your website for users and search engines as well.”
Action
Result
Authority
structure
security
code
Content
SEO Ecosystem

3. Recipe for Search Engine Optimization:
To ensure that your website is fully optimized for the search engines and Users there are several things where a Search guy should focus.
URL structure

4. Any activity which is supposed to be done on the website to enhance the crawlability or user experience can be considered as On Page SEO. There are certain activities which normally needs to be considered when you are optimizing your website. These things are listed down.
Http Header tags:
Meta tags:
Body Tags:
Image tags:
Minifying External Resource
Robots.txt
Sitemap.xml
Server-side optimization
Browser optimization
Code Optimization
Data serving Optimization
What Is on Page SEO?

5. HTTP header
Http header allows the clients to serve an additional information to the bots or agents with the response code. In SEO HTTP header is having a significant role when it comes to data serving. There are followings things which can be managed through Http header.
Dynamic data serving
Handling the response codes
Redirections
canonical tags for non-HTML content
E-tag managements
Agent tracking
Serving data based on agents
Robots handling
defining the content type,
Geo, and Language targeting
Cache handling
Cookies handling
HTTP authentication

6. Head Tags
There are many tags, but a few of them are having great significance for SEO. These tags are listed down.
Title tag:
Description attribute
Robots attributes
Google/Bing/Baidu/Yandex verification tag
Keywords attribute
The language attributes
Canonical attribute

7. Body Tags
Like the meta tags and attributes, there are several HTML tags (body section) which can influence the search engine. Some of them are given below with their use cases.
Heading tags
Text decoration tags
Image Alt
Anchor tag
Structured data (schema.org)

8. URL structure A URL should not contain Special Characters.
For Separation of the text use “-” instead “_”.
URLs should be identical
URL should Follow parent & child relationship
Remove query parameters if it is possible
It should be readable
Keywords in URL’s are still good.
Avoid using multiple urls for single content.
Keep it short
Try to match it with title
Ignore stop words (and, or, but, of, the, a, etc.) in URL
Try to structure the url within 3 folds in few cases it may go to 4
Use lower case in URL