1. A Walking Tour of Presentation Styles
V0.2
A Walking Tour of Presentation Styles
ProductCamp Ottawa 2018
November 10h, 2018

2. So Who is this Dude? Colin Moden Work Personal ColinModen18@Gmail.Com
Cognos: 1985 – 2008
IBM Cognos Products : 2008 – 2013
TITUS Software : 2014 – 2017
Currently Available for short term contracts
“Programming is the Easy Part, Figuring out what People want, that’s the Gold”
Personal
Emigrated to Canada from the UK in 1991
Avid Skier. CADS Volunteer
Bungee Jumping, Sky Diving, white water… Love the Adrenaline

3. Selling “The goal of any presentation is to sell” A product An idea
Yourself
Therefore the goal is to excite & impress, not educate
If the customer understands what the products does and how it works they may decide it’s not right for them
High Quality graphics
But meaningless without voiceover
Memes, metaphors
Puts the attention on the speaker
Reduces thinking while listening
Side effect
Slide deck is useless without the presenter script

4. Political Speech No Visuals Focus exclusively on speaker
Eliminates critical thought during the speech
Standard storyline
I care about the same things you care about
There’s a problem we have to deal with
Here’s proof of the problem
My opponent is part of the problem
But I have the answer!
Here’s what tomorrow can look like
Preparation is Vitally Important
Write It
Edit It
Practice it
Establishing an Emotional Connection
Hand Gestures
Body language
3 Key Things - always

5. Education Ideation Delivered Proposed Funded Cancelled Rejected
Goal is that audience understand something new
Visuals
Low quality graphics
Diagrams
Bullets
Details in the notes
Joke every few slides
More time per slide
Introduction & Summary
Tell ‘em what you're going to Tell ‘em
Tell ‘em
Tell ‘em what you told ‘em

6. Document of Record What happened Recently This… That….
Major Features
Target Sprint
Server based Install 3
Automatic Detection 5
User Overrides 7
Upgrade from V3
Left handed thingy 8
Sync Now
Self Balance 9
Dates
Original
Current
Project Start
17/1/2018
10/2/2018
Functionality complete
10/9/2018
30/10/2018
Beta test starts
17/10/2018
RTM
20/2/2019
How it happens
There is a standardised business process
Executives have to review or approve something
A report (Word document) is the natural medium
Executives don’t have time to read it
Executives want a live presentation instead
PM hates writing report and presentation and keeping both in sync
So the presentation becomes the official document to review and approve
Now it must contain every detail
whether its interesting or not
Whether its changed or not
Executives “There are too many slides, but we want all the content”
Avoid it if you can
Even if that means writing a Word doc and a presentation
Use colors & bold to highlight what's interesting
Or what’s changed from last time
Do not attempt to present everything on the slide
What happened Recently
This…
That….
What’s Coming Soon
This…
That….

7. Virtual Presentations
I’ll read it on the plane
How it happens
You need to present to many people
Maybe for approval
They are never all available
You may get a mix
Some live attendees
Some local, Some remote
Some read it before. Some didn’t
Some promised to read
Some read it
Some asked questions by
What to do:
“I’ll read it”
Can’t rely on speaker script
All the details on the slides
Including FAQ/FGA
“I’ll dial in”
From the car – Audio only
From Home – possibly poor audio or distracted
Can degrade into the “Document of Record” style
Anyone have a good tactics?
I’ll dial in from the car

8. Question Centric Good morning, my name is ….
How do you plan to handle volume discounting?
Option A: Fight it
“Well get to that, but first…”
“I have a slide on that coming up”
“I think we need to get everyone up to speed first”
Option B: Accept it
Don’t attempt to present the slides in order
Answer each question as it comes
Make sure each slide is self complete
Know what slides you have
Know how to switch slides quickly
End with “Are there any more questions?”
Option A – Effective Education
Option B – Effective Selling

9. Comparison of Styles Your Goal Visual Style When to use them Selling
Get the Order
Punchy-memes
When selling is your job
Political Speech
Impress
Audio only
When it’s really important
Education
Communication
Diagrams, Bullets. Details in notes
Peer-to-Peer
Document of Record
Tables, Color coding, multi-panel
Avoid if you can
Virtual presentation
TBD
Similar to Education. Must have details.
Audience determined
Question Centric
FGA Slides, Random Order

10. Open Conversation

11. So Who is this Dude? Colin Moden Work Personal ColinModen18@Gmail.Com
Cognos: 1985 – 2008
IBM Cognos Products : 2008 – 2013
TITUS Software : 2014 – 2017
Currently Available for short term contracts
“Programming is the Easy Part, Figuring out what People want, that’s the Gold”
Personal
Emigrated to Canada from the UK in 1991
Avid Skier. CADS Volunteer
Bungee Jumping, Sky Diving, white water… Love the Adrenaline

12. V0.2
Presentation Styles
ProductCamp Ottawa 2018
November 10h, 2018