1. Andrew Wee WhoIsAndrewWee.com
Highly Effective Strategies For Customer Acquisition and Business Growth Using The Power Of The Internet
Andrew Wee
WhoIsAndrewWee.com

2. An Informal Poll:
Anyone…Heard of the Internet?
Anyone…Use The Internet For Marketing?
Anyone…Use The Internet For Marketing Effectively?

3. Internet Marketing Euphoria

4. Where do you start?

5. Internet Marketing
= Internet (technology) +
Marketing (communication)

6. Specifications Your client: Huh? Effective Marketing?
Benefits: -Reach a global audience for a fixed, low monthly fee Virtual Salesman -Create BBSes/Forums for pre-sales, sales enquiries, customer service and promotion announcements

7. Tech Marketing

10. Marginally Better?
But still no benefits???

11. Verbalize Benefits
“What’s In It For Me?”

12. The Proof Equation

13. The Proof Equation 2

14. The Power of Testimonials

15. Testimonial 2
+ Feedback behavior

16. Let’s Talk About Tools: Blogs

17. Tools: Put A Face To The Site

18. Let’s Talk About Tools

19. Video Blogging

20. Video Blogging

21. Video Blogging

22. Video Blogging

23. Marketing Products and Services

24. Product Marketing

25. Effective Marketing Show vs Tell Power of demonstrations
If a picture says a thousand words, what does video say?
Personalization (for the viewer) + personality (from the presenter) = business success

26. Social Proof

27. Building Web Properties

28. Contact: WhoIsAndrewWee.com The End