1. E-Myth Worldwide 2006 Marketing Campaign Results
Susan Weber
November 2006

2. Summary of Five Year Plan
FY 2005
A Year of Transition and Testing
FY 2006
A Year of Building and Refining
FY 2007
A Year of Growth and Expansion
FY 2008
A Year of Continued Expansion and Maximizing Profits
Retain Investment Banker to Sell the Company
FY 2009
Completing the Sale of the Company for $80mm+

3. Summary of Marketing Campaigns Generate New Leads
Referral Program:
Current Mastery Clients
Alumni
Pin Point Marketing
Business Development Deals:
Essentials Trail: Administaff, MarketTools
Full Access to Essentials via American Express: Associations,
Post Cards to Purchased List in North Bay
Purchased Lists for Seminars?
Web Activity:
Upgrade of Success Stories Section:
Video Testimonials
Case Studies
Posting of New Offers and Special Offers
Source Code Tracking
Special Purchase Code Tracking

4. New Leads

5. Increased Sales from Current Customers

6. Summary of Marketing Campaigns
Increase Sales from Our Database:
Blasts:
Regionals
Alumni: Seminars and E-Learning
E- Learning: Coaching Blocks
Newsletter
Phone Calls
Web Activity:
Upgrade of Success Stories Section:
Video Testimonials
Case Studies
Posting of New Offers and Special Offers
Source Code Tracking
Special Purchase Code Tracking

7. Summary of Marketing Campaigns
Blasts
Purchased Lists
Newsletter
Phone Calls
Posting on Chamber Event Calendars
Web Activity:
Upgrade of Success Stories Section:
Video Testimonials
Case Studies
Posting of New Offers and Special Offers
Source Code Tracking
Special Purchase Code Tracking
Pin Point Marketing

8. Increase in Web Traffic

9. Increase in Newsletter Traffic