1. AllStar Marketing Plan
Team member names : Their position in the firm

2. Executive Summary Goal Increase global sale and increase brand equity
Market Entry Sequence (based on micro and macro economic factors)
Brazil, Mexico, Colombia, Argentina
Building a plant
Brazil
SKU and pricing strategy
At least 8 SKU in each country by benchmarking the price with competitors
Promotion
Tailor-made

3. Situation Analysis
The ultimate goal is to acquire a substantial amount of market share in Latin America

4. Reasons for the decisions:
Strategy: To acquire a huge market share and brand equity over the largest countries, so that major market share is gained in Latin America as a whole.
We chose to enter the for biggest countries population wise, i.e. Brazil, Mexico, Colombia and Argentina, in descending order of their population, to have a huge number of customers.
There are no tariffs for shipping from home country to Mexico and Colombia due to agreements such as NAFTA.
Also, there is no shipping tariff from Brazil to Argentina, according to MERCOSUR agreement.

5. Market Entry Strategies
Build Market Share
Constant & Continuous Growth
Profit

6. 2nd Largest Population 120.3m GDP/Capita $15,300 Poverty line 52.3%
Home Plant
Trade Agreement
80%/10yrs
NAFTA
Brazil
Largest Population 202.7m
GDP/Capita $11,900
Poverty line 21.4%
Inflation 12%
Mexico
2nd Largest Population 120.3m
GDP/Capita $15,300
Poverty line 52.3%
MERCOSUR
Colombia
3rd Largest population 46.2m
GDP/Capita $11,400
High GDP growth 4.2%
Poverty Line 32.7%
Argentina
4th Largest Population 43m
Highest GDP/Capita $17.900
Poverty line 30%

7. Manufacturing

8. Production cost Tariffs Shipping Exchange rates
Country
Production cost
Tariffs
Shipping
Exchange rates
Brazil
$100 million
not applicable
Mexico
(H)
without incurring any tariff
(NAFTA)
0.020$ per unit
12.76/$
Colombia
duty free /$
Argentina
(B)
without incurring any tariff (MERCOSUR)
1BRL/ MXN

9. Targeting, Positioning and Marketing Mix Strategies

10. Marketing mix strategies
1. Brazil
Place/distribution strategy:
Traditional, hypermarket and wholesale
Price strategy:
Bench marking. Discount.
Product strategy:
Enter with less number of SKUs
Expand SKUs including white, healthy and kids
Promotional strategy:
Advertisement focused on families for healthy and white product

11. 2. Mexico
Place/distribution strategy:
Traditional, hypermarket, self-service and wholesale
Price strategy:
Bench marking, Discount
Product strategy:
Introduce the kid’s product to the market
Promotional strategy:
Family focused healthy and white product
New advertisement focused on younger ones
3. Colombia
Traditional and hypermarket

12. Product strategy:
Introduce kid and gel product
Promotional strategy:
Adapt existing advertisement
New advertisement for kid product
4. Argentina
Place/distribution strategy:
Traditional, hypermarket and self-service
Price strategy:
Bench marking, Discount
All types of products with limited SKUs
Introduce kid product

13. Brand Equity Graph

14. Future Plan
Pumps
Paste
Gel
Brazil
Mexico
Columbia
Argentina

15. Thank You!!!