1. Social Media Marketing
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2. 1. Which demographics are engaging with social media. 2
1. Which demographics are engaging with social media? 2. How are users spending their time on these platforms? 3. Which devices are being used for social networking?  
Answers…
7/10 Americans connect, engage and share.
2/3. The number of internet users worldwide in is 4.021 billion, up 7 percent year-on-year
The number of social media users worldwide in is 3.196 billion, up 13 percent year-on-year
The number of mobile phone users in is 5.135 billion, up 4 percent year-on-year

3. Did you know?

4. Facebook
Instagram
LinkedIn
Twitter
Total
68%
35%
25%
24%
Men
62%
30%
23%
Women
74%
39%
Ages 18-29
81%
64%
29%
40%
30-49
78%
33%
27%
50-64
65%
21%
19%
65+
41%
10% 9% 8%
White
67%
32%
26%
Black
70%
43%
28%
Hispanic
73%
38%
13%
20%
High school or less
60%
18%
Some college
71%
36%
22%
College graduate
77%
42%
50%
Urban
75%
Suburban
34%
Rural
58%
17%

5. You have a page, now what?

6. Privacy Settings & Tools

7. Responsibilities Page Roles Publish Photo/Video Promote Star Rating
Invite Colleagues

8. Organic vs. Promotions
Reporting
Insights

9. Share News, Use #hashtags Tag Others

10. Create an Event for Your Region
It’s easy, 1,2,3

11. Regional Directors, You CAN Do This
Regional Directors, You CAN Do This!!! Donna Guzzo, Operations & Social Media Director Language Exploration leestjohns.pbworks.com c