2. http://www. digitaltrends

3. Facebook glossary Profile Post Clicks “Like” Fans Page Post Comment
Sponsored Story
Page “Like”
Text Only Posts
Share
Promoted Post or “Boost”
Activity Log
Multimedia
Message
Display Ad
Insights
Link
Chat
Reach
News Feed
Tab
Organic Reach
Timeline
Events
Paid Reach
Profile Picture
Groups
Engagement
Cover Photo
Friends
Facebook glossary

4. Facebook Page vs Profile
FB Profile
FB Page
INDIVIDUAL
Great for doing things like communicating with your family and friends, sharing photos, videos, and links with them, and connecting with your favorite brands, celebrities, and causes.
Best way to market your business or organization.
Pages are public and easily sharable
With Pages you can run promotions and display content in a professional way
You can access insights about the activity of your fans
Facebook Page vs Profile

5. TYPES OF PAGES Best without a “location,” to visit
Company
Organization
Institution
Companies with a “Physical Locations”
Local Business or Place (retail store, concert venue, spa, restaurant, art gallery )
Location Feature and Check-In Feature
TYPES OF PAGES

6.
CHEAT SHEET

7. HOW TO PROMOTE Use the network you have Help customers find you
Share your Facebook Page with friends and family
Take your Facebook Page to new social heights
Don’t forget to take it offline too
Tell anyone who will listen!
HOW TO PROMOTE

9. CREATE A FACEBOOK PAGE