1. "Isn't the mehndi beautiful?"
Three-year-old Akhila clutched the water bottle close to her chest and giggled.
She opened and closed her little palms and giggled again as she showed off her hennaed hands and asked,
"Isn't the mehndi beautiful?"

2. It was a different story seven months ago
It was a different story seven months ago. Akhila was diagnosed with Blood Cancer.
Akhila’s mother, Selvi, was told that the treatment would cost her Rs 80,000 to Rs 100,000.
Selvi had no idea where she and her husband, a fruit seller, could get that much money.

3. The doctors advised her to go to Chennai and get Akhila treated at the Adyar Cancer Institute where poor patients are given free treatment.

4. "I have been staying here with my daughter for the last seven months.
If not for this hospital, I do not know how I would have treated my daughter," says Akhila’s mother, Selvi, with tears in her eyes.

5. After several courses of chemotherapy, Akhila is once again her usual self;
giggling and playing.

6. Scope of Presentation About Cancer & Cancer in India
Cancer Institute - An overview
Need to Augment Resources
Iruvadhu Varai Iruvadhu
How can you help?

7. About Cancer Cancer is curable (if caught early)
Cancer is NOT contagious
Cancer can affect people irrespective of their socio-economic class

8. Cancer in India

10. Cancer Institute – An overview
Was set up in 1954 by Dr. Muthulakshmi Reddy, the first woman in India to graduate in medicine
Registers over cases every year
State-of-the-art medical institution with the latest of equipment for cancer diagnosis and treatment

11. Outlook Survey of Best Hospitals in India
Source: Outlook Magazine July 1, 2003 issue

12. Need to Augment Resources
The Institute is a non-government, non-profit charitable organization
Over 60% of the patients are treated free of charge
Annual expenditure on hospital alone, Rs. 20 crore

13. FUTURE PLANS Build new ICU block Expand rehabilitation services
Computerise medical records
Install more equipment
Build new pediatric oncology wing
Establish a Hospice
Expand dharmshala
Conduct more community medicine programmes
Expand rehabilitation services
Establish a prosthesis center

14. “It is the greatest of all mistakes to do nothing because you can only do a little. Do what you can.” - Sydney Smith

15. A Peoples' Movement to Help Fight Cancer

16. In Aid of
Organised by

17. Iruvadhu Varai Iruvadhu
Rationale:
Focus on the mass public for raising Rs. 20 crore
Works on the premise of many small individual contributions adding up to a large donation
Corporate support tapped for logistical and distributional requirements

18. Iruvadhu Varai Iruvadhu
Contributions:
For most of the public Rs. 20 would be a small amount to donate willingly and whole heartedly towards a good cause
A donor coupon will be issued with a serial number for every Rs. 20 contributed
The simplicity of this mathematics, backed by multi media advertising awareness would generate mass involvement

19. Iruvadhu Varai Iruvadhu
Dispersion of Coupons:
The public can buy these coupons in key cities at organized retail outlets and branches of reputed companies and banks

20. How can you make a difference?

21. Thank You