1. “Revealing Horizon Of Possibilities”

2. THE WINDOW is different…01
Establish & led by one of the most experienced researcher in Vietnam 02
‘Fresh’-respondent-data-based recruitment to avoid professional participants 03
Projective technique-driven discussion guide construction
Concise questionnaire and focused on the objectives
Insight analysis from the recruitment
FW feedbacks & updates on consumers’ status during recruitment time
Diary placed week before interview dates for initial lifestyle & category information
Insights integration into final reports 04
Strong operation system
Intensive network with experienced interviewers
Independent QC team
Ability to manage urban & rural studies national-wide 05

3. THE WINDOW is different…
MODEL-BASED ANALYSIS
Consumer Profile
Competitive Background
GAP ANALYSIS
INSIGHT
STRONG RTB
RELEVANT BENEFITS
CATEGORY DISCRIMINATOR
Brand Big Idea
Launch Concept/ TVC

4. THE WINDOW’S MULTI-DIMENSIONAL APPROACHES
CULTURAL INSIGHTS
REAL-TIME INSIGHTS
New launch / Relaunch
Quick insights studying
U&A
Concept Development
SEMIOTICS
MOBILE DIARY
U&A updating
MOBILE SURVEY
Product / Concept test
Packaging Development
New market exploration
Insights updating
Brand health check
CUSTOMISED INSIGHTS
Focus Group Discussion/ Face to face interview
U&A
Concept assessment
STB / TVC assessment
Post-launch
In-home visit / Ethnography
Quick insights checking
Insights updates
Interactive CLT
CLT with Qualitative touch

5. THE WINDOW INSIGHTS TELLERS
Diggers
Fieldwork team
Quality Assurer
On-field Insights Facilitator
Insights Specialist
Vedette Moderator
Analysis Model Constructor

6. THE WINDOW INSIGHTS TELLERS
CELEBRATING HER 22nd YEAR IN QUALITATIVE RESEARCH
YEARS OF EXPERIENCE
CATEGORY INVOLVING
Industrial products (Construction, Household Electrics)
Finance & Banking
FMCG (F&B, Cosmetics, Health care, Baby care Pharmaceuticals, Liquors, etc.)
Ms. NGUYEN KHANH MINH THUY
CAREER PROGRESS
CBI
Now
HEAD OF QUALITATIVE
FOUNDER
MANAGING DIRECTOR
ASSOCIATE DIRECTOR

7. THE WINDOW INSIGHTS TELLERS
17 YEARS OF BEING HOLISTICALLY TRAINED IN QUALITATIVE RESEARCH
YEARS OF EXPERIENCE
CATEGORY INVOLVING
Finance & Banking
FMCG (Beverage, Baby care, Cosmetics)
Construction
KOL interviewing expert (Health care, construction)
Ms. NGUYEN THI PHUONG ANH
CBI
Now
HEAD OF FIELDWORK TEAM (Qualitative Research)
CSG PROJECT MANAGER
MODERATOR
ANALYST
FW COUNSELOR
QUALITY CHECK CONTROLLER
CAREER PROGRESS

8. THE WINDOW INSIGHTS TELLERS
14 YEARS OF BEING PROFESSIONAL TRAINED IN QUANTITATIVE RESEARCH
YEARS OF EXPERIENCE
CATEGORY INVOLVING
FMCG (Convenient foods, Confectionary, Dairy, Beverage, household products)
Construction
Motorbike
Jewelry
KOL interviewing expert (construction, agriculture, real estate)
Ms. NGUYEN THANH CUC
QUANTITATIVE – TEAM LEADER
CAREER PROGRESS
2017
Now
QUANTITATIVE – TEAM LEADER
CSG QUANTI PROJECT LEADER
MODERATOR
ANALYST
FW COUNSELOR

9. THE WINDOW INSIGHTS TELLERS
CELEBRATING HER 5th YEAR IN THE WINDOW
YEARS OF EXPERIENCE
CATEGORY INVOLVING
FMCG (Food & Beverage, Health care, Beauty care, Pharmaceuticals, Liquors)
Industry (Construction, Household Electrics)
2012
2013
Now
DATA ANALYST
CSG PROJECT MANAGER
ANALYSIS
IN-HOME VISIT AND FGD MODERATOR
KEY HUB FOR YOUTH TREND UPDATES
Office for International Study Programs (HCMUT):
MARKETER AND PROGRAM COUNSELOR
Ms. TRAN QUYNH MAI
CAREER PROGRESS

10. THE WINDOW INSIGHTS TELLERS
CELEBRATING HER 2ND YEAR AT THE WINDOW
TRAINED IN QUALITATIVE RESEARCH
YEARS OF EXPERIENCE
CATEGORY INVOLVING
FMCG (Food & Beverage)
Construction
Ms. LUU TRAN KHANH NGOC
CAREER PROGRESS
Now
RESEARCH EXECUTIVE (Qualitative Research)
PROJECT LOGISTIC CORORDINATOR
ANALYSIS SUPPORTER

11. THE WINDOW INSIGHTS TELLERS
AMONG THE MOST SENIOR FIELDWORK EXPERTS IN VIETNAM
YEARS OF EXPERIENCE
CATEGORY INVOLVING
Industry (Construction, Household Electrics)
Finance & Banking
FMCG (Food & Beverage, Health care, Beauty care, Baby care, Cosmetics, etc.)
Ms. CHUNG CAM LIEU
CAREER PROGRESS
2012
2013
Now
FIELDWORK EXECUTIVE
FIELDWORK MANAGER
CBI
2011

12. THE WINDOW IS TRUSTED BY
GOLD
SILVER
OTHERS

13. THE WINDOW’S CONTACT www.windowresearch.com.vn General Inquiry:
HCMC Office:
F.2, Dinh Le Building. 1 Dinh Le St Ward 12, Dist., 4. HCMC
+(84)
Hanoi Office:
94 Trieu Viet Vuong St. Hai Ba Trung Dist., Hanoi
+(84)
General Inquiry:
Ms. Nguyen Khanh Minh Thuy:
Qualitative Specialist:
Ms. Tran Quynh Mai:
Quantitative Specialist:
Ms. Nguyen Thanh Cuc:
Project Logistics Executive:
Ms. Luu Tran Khanh Ngoc:

14. THE WINDOW’S FACILITIES
Ho Chi Minh City
Hanoi