1. Modes of experimentation: innovation process and competitive variable
Modes of experimentation: innovation process and competitive variable. Thomke, S., von Hippel, E., & Franke, R. (1998).
OM 석사 김동희 & 윤은식

2. 1. SUMMARY
RATIONAL
COMBINATORIAL
MASS SCREENING

3. 2. APPLING MEDICAL INDUSTRY

4. 2. APPLING MEDICAL INDUSTRY

5. RELATIVE EFFECTIVENESS OF A FIRM’S INNOVATION PROCESS
1. SPECIFIC ASSET
2. COMPETITIVE
POSITION

6. 3. DISCUSSION (1)
In Search of Useful Theory of Innovation By Richard R. Nelson and Sydney G. Winter
A R&D project, and the procedures used by a R&D organization to identify and screen R&D projects, can be viewed as interacting heuristic search processes.
– IS IT GOOD HEURISTIC ?
R&D strategies can be ‘demand-pull’; the second ‘capabilities-push’
Our R&D strategies are connected with a given technological regime.

7. 3. DISCUSSION (2)
Learning-before-doing in the development of new process technology By Pisano, G. P
The examples(i.e. computer simulation, combinatorial chemistry) shown in this paper.
Let’s combine the contents, Learning-before-Doing & Learning-by-Doing, in the above paper.

8. THANK YOU.