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3. Access Them Today! https://www.marketo.com/university/training/

4. Contact Us! Inga Romanoff Romanoff Consultants CEO
Yoav Guttman
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Demand Generation

5. NEXT EVENTS 1-WOMEN IN TECH PANEL November 15
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2-NEW YORK MARKETO USER GROUP
November 29
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3-MARKETO INC HOLIDAY PARTY
December 5
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6. You bring the loyalty, we bring the royalty
Sircoupon
You bring the loyalty, we bring the royalty

7. Table of contents IMAGINE IF… INTERESTING FACTS ABOUT LOYALTY
PERSONALIZED OFFERS
THE INTEGRATION OF SIRCOUPON WITH MARKETO
WHAT IS EARN AND BURN
SMS – OFFERS ON DEMAND
A SYSTEM THAT CAN CAPTURE PREFERENCES
GETTING STARTED

8. Imagine if…
You could accomplish closed loop Marketing by being able to send out an offer
with your Marketing Automation System that...
Embeds a one-time-use secure offer
That optionally can be stored in a Mobile Wallet
That is specifically targeting one individual with his / her preferences

9. DELIGHT YOUR customers as they…
Click on the offer
Store it in an Mobile Wallet ( ) or just open up the original offer at the Point of Sale
Are reminded that they have an offer that can be redeemed when in the same area of the establishment

10. Back at the ranch, at the POINT OF SALe, the merchant…
Merchant scans in the offer
Immediately can determine whether offer is valid and pull up a profile on the customer
Which will automatically trigger a response back to your /Marketing automation system to do one of several things:
Send the customer a thank you soon after purchase, possibly upselling with another offer
Send the customer a specific offer if person does or doesn’t respond to one or more offers after a certain period of time
Put someone on a particular “nurture track” to receive offers based on past behavior
Allow an individual to accrue points which are listed in each (via a token) and give them specific rewards for reaching a certain threshold

11. Why sircoupon? Customers enjoy getting personalized offers
Customers benefit from a “gamified” and rewarding experience through being offered points towards rewards
Merchants benefit from:
Boosting brand awareness
Driving preference
Increasing shopping frequency
Reducing decision stress
Increasing loyalty, which results in happier customers
Leveraging existing infrastructure (your Marketing automation system) to create a rewards platform
Source: Forrester, “Count on Contextual Coupons,” by Colburn and VanBoskirk

12. PEOPLE DESIRE LOYALTY PROGRAMS
75% of US loyalty card holders say they are more likely to shop at stores that offer loyalty points (Epsilon 7/2015)
Mobile wallets offer simplified loyalty membership
A majority of U.S. smartphone owners have expressed interested in storing loyalty cards in mobile wallets (Vibes, Equation Research 2016)

13. Personalized “contextual” offers
SirCoupon makes it easy for someone to send personalized offers through Marketo. These offers can be opened up on any smart phone and can be added effortlessly to Apple passport on iPhones.

14. The Marketo INTEGRATION
Marketo can embed offers it retrieves from SirCoupon into s through the SirCoupon Marketo integration.
How do I embed offers within an
What can I use to check whether someone redeemed an offer

15. IT’s easy for the merchant…
Offers are scanned in at the customer’s Point of Sale system.
A merchant is armed with a tool that decrypts a QR code, bringing up a screen rich with information about the offer

16. In the engagement economy, this closed loop system is unlike any other
By passing the redemption of the offer back into Marketo, Marketers can construct upsell/cross sell campaigns to people who specifically redeemed a prior offer. Marketers can similarly assign points for redeeming offers and construct all of the necessary elements of a loyalty reward program – including implementing an earn and burn model.

17. What’s an Earn and BURN IMPLEMENTATIOn, you ask?
Implement earn and burn point system such that points become a currency and offers are only sent if requested (some earn and burn implementations requires SMS integration)

18. DELIVER OFFERS ON DEMAND!
Send a person a weekly but also give them the opportunity to request additional offers directly on their phone via SMS
SirCoupon remembers what the person may have been sent already (through Marketo) and automatically sends them the next scheduled offer when requested on demand.
thai
CLICK HERE FOR COUPON INFO: Exp: SCORE: 12
You are going to really like the coupon we are sending you for Nahm Thai Kitchen. Check it out

19. Preferences, preferences, preferences
Preferences such as how often offers are sent and the types of offers they are sent can be collected by Marketo or SirCoupon.
Similar to Marketo nurture streams, SirCoupon uses nurture tracks to determine who should get a particular stream of offers. One person may get men's clothing only while another person may get houseware discounts
A person can check their score at any time via their phone.

20. CASE STUDY: Nahm Thai kitchen, a Brooklyn restaurant
Since May, this small restaurant has sent out nearly 400 offers. With a 40% open rate, 25% click through rate and 7% redemption rate.
Since October 1, there has been 1 unsubscribe. Regardless of redemption rates, SirCoupon is enabling NahmThai to be top of mind for over 40 customers when considering where to have their next dining experience.
Nahm Thai rewards customers for joining, staying in the program, having their friends use their referral codes, and are given even greater rewards for making purchases.
When someone reaches a reward level, they automatically get notified that they can redeem the reward. Alternatively, they can bank their points and continue to earn more for a bigger reward.

21. Appendix

22. Who is sircoupon
Jeff Goldberg – CEO, founder. Proven leader and entrepreneur with over 24+ years in Technology and Marketing. Led technical teams at IBM Global Services and served as Worldwide Marketing manager -- netting leadership and innovation award for developing various solutions. Previous roles at Intel, IBM, CBS-Viacom, Time Inc, Pitney Bowes and multiple startups. Fordham University MBA with honors with 1 patent issued by the Patent and Trade Office.