1. RHETORIC The Art of Persuasion
It’s everywhere …conversations, movies, advertisements, books, songs, body language, and more.
EVERYTHING IS AN ARGUMENT.

2. Rhetoric is ALWAYS Situational!
It has CONTEXT: the occasion or the time and place it was written or spoken.
&
It has PURPOSE – or the goal the speaker/writer want to achieve.
“Truth springs from argument among friends” –David Hume
A personal tale of unresisted persuasion…

3. Which leads to the foundation of the class…
3 Main Components
Thesis/claim/assertion: which =‘s a clear and focused idea.
Know the subject/occasion…
Understanding the speaker and your audience.
Which leads to the foundation of the class…

4. Rhetorical Triangle
The interaction among subject, speaker, and audience, as well as, how the interaction determines the structure and the language.

6. When you read/analyze/listen/view…
You should always put it into the rhetorical situation…A.K.A. the rhetorical triangle first and then dig deeper from there…..
You starting point to put it simply.

7. Put the following commercial in the rhetorical situation…
It’s half-time America

8. What about this advertisement?

9. How about the following speech??
We are Marshall

10. You try…

12. Last One…
Coca-Cola

13. AP Only…
HW: Read and take notes in Composition notebook over chapter 1 by Monday 8/29.
Terms to define:
Persona Concede
Appeals to ethos, logos, and pathos
Tone Refute
Assumption
Counterargument