1. Communication
Communication is the use of all possible available means in order to enable effective interaction with anyone that has an interest in the organisation
Communication is an important aspect of contemporary management practice
It concerns all people and departments in every organisation
Communication can be internal and external
The development of communication policy requires expertise in order to become effective
Communication Case Study: Internal communications case study: Amplifon Hearing Aid uses New Edge to engage and inspire their workforce:
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2. Communication
Business Logos are crucial in developing an effective Strategic Communication Policy
Logos should be unique in order to distinguish organisations from their competitors
It must clearly provide a sense of meaning in relation with the concept of the organisation
Logos promote Brand Identity and contribute towards the development of Brand Equity
Organisations such as Coca-Cola and McDonalds pay exceptional attention in the use of their logo

3. Communication
Advertising is the use of all paid means in order to promote an organisation’s products and or services
Unpaid promotion does not fall within Advertising. This is part of the Corporate Social Responsibility policy (CSR)
Advertising requires serious critical thinking, creativity, and imagination in order to become effective
Advertising campaigns must be developed by professionals in order to promote the appropriate messages
In the past, large organisations such as Coca-Cola, McDonalds, and Starbucks experienced disastrous advertising campaigns

4. Communication
Web sites constitute a powerful management and marketing tool for all businesses, products or services
They provide advertising and promotional flexibility
They enable easy and immediate communication with all (possible) customers
Business owners have own control of the websites.
There are currently over 1 billion Web sites in the world with an increasing trend
Web sites are important for both, large and small businesses

5. Communication
Social Media constitute an integral part of a comprehensive Communication policy
Communication through Social Media can be not only oral but in many occasions such Skype, Messenger, and Viber, visual
Social Media provide immediate and cost efficient interaction with the public
Social Media use require adequate market knowledge
Social Media encompass a number of pitfalls that must be avoided