1. TOP TIPS for working with
‘THE MEDIA’
CATHY LE FEUVRE
Communities Producer
BBC JERSEY

2. What is ‘Media’?
‘the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively’
Radio, TV, print, internet
Social Media

3. What attracts the ‘Media’?
Something
interesting / different
informative /educational / relevant
‘fun’
Someone
interesting /different /fun
knowledgeable
engaging /relevant

4. What attracts the ‘Media’?
Stories ……………
people /personalities
places
predicaments /tension

5. Sharing stories? interesting stories inspirational stories
transformational stories
unusual / surprising stories

6. Sharing YOUR story Who ? What ? When ? Where ? Why ? How ?
(don’t forget to add your contact details!!!)

7. Different approaches TV – action/moving pics, short interviews
Radio – voices, conversation/debate, sound fx, action
Print – people / photos
Internet – all of the above
Social Media

8. Where do media get their ideas / stories?
information from people like you!
general public
States / official agencies
‘diary’ events
other media
conversations with people like you!
personal contacts/interests
social media

9. How do media get their stories?
official press releases
s / letters
invitations
conversations – follow up with written word
own contacts / inspiration
social media messages / direct messaging
general rooting around on the internet / being nosy

10. Different approaches Social media / Internet
Radio – voices, conversation/debate, sound fx, action
TV – moving pics, short interviews
Print – people / photos

11. "Social media is the 21st century town square.”

12. Media shapes our world….
And unless we are in the (media) world… we will be unable to make an impact

13. Do I really need the mainstream ‘media’?
depends on your target audience
widens your audience / general messaging
alternative means of message delivery
some people (still) not online!

14. Not only… but also push out your story to your constituents/circle
respond/monitor social media
keep talking to the media
keep trying when you don’t at first succeed with media
follow up media contact … or lack of it …!

15. On your marks…. Get involved in media / be bold
Keep informed / be relevant to changing times
Ask yourself – might my opinion be important to a debate?
Be Prepared!

16. Get set…. Know your story/ know what you want to say
Know your limits / what you don’t feel able to contribute
Know your audience
Know your media … those different approaches

17. Be confident Be ready Be …. AVAILABLE!
GO….
Be confident
Be ready
Be …. AVAILABLE!

18. TOP TIPS for working with the Media
Questions?
CATHY LE FEUVRE
Communities Producer
BBC JERSEY