1. How to master Google Analytics the easy way
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How to master Google Analytics the easy way
$5000 to $25000 in 29 days case study
Dimitris Skiadas - AnalyticsMastery.net

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WHO AM I?
(AND WHY SHOULD YOU LISTEN TO ME)

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4. Had the entrepreneur bug in me since i was 7
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Greek born & raised
Had the entrepreneur bug in me since i was 7
Digital Marketing since 2010
Run more than $5MM in ad spend for Google ads
Worked with huge ecom brands in Greece & US marketers
Worked 1-on-1 with more than 30 Shopify store owners via my consulting for ecom agency
I was always bad at math (but good with numbers)
I love helping people

5. If you don’t know your numbers, You don’t have a business. Period.
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If you don’t know your numbers,
You don’t have a business. Period.

6. Google Analytics are NOT sexy!
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Google Analytics are NOT sexy!

7. But making money is sexy!
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But making money is sexy!

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95% of the problems you are facing are the same with everyone else in the room

9. Tracking Reporting Scaling Right Audience Low Conversion rate
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Tracking
Reporting
Scaling
Right Audience
Low Conversion rate
Low sales
Low average cart value

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Why Google Analytics?

11. Easy to navigate - 4 Basic Pillars Google knows
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100% FREE
95-98% accurate
Easy to navigate - 4 Basic Pillars
Google knows
Get answers to what, who, where, when, how long, how much

12. What can i track with Google Analytics?
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What can i track with Google Analytics?

13. What, who, when, where, how long, how much
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Almost everything
What, who, when, where, how long, how much
What is important for you as an ecommerce marketer/ Shopify store owner?
Revenue, transactions, conversion rate, product performance etc
Side Note : GA are a constant battle for improvement

14. How to install Google Analytics?
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How to install Google Analytics?

15. Shopify dashboard : Settings - Online store Go to real time & check
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New Property
Tracking Code
Shopify dashboard : Settings - Online store
Go to real time & check

16. (without spending any extra money)
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CASE STUDY
Here’s the story of a Shopify store owner going from $5,000 to $25,000 in 29 days
(without spending any extra money)

17. Tagging your FB ads & Tracking them through Google Analytics
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Tagging your FB ads & Tracking them through Google Analytics

18. Google Analytics URL builder Google sheet
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utm_medium=cpc&utm_content=25- 34_female_mobile_ppe_nursescom&utm_campa ign=nurses
Google Analytics URL builder
Google sheet

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20. Acquisition - Campaigns - All Campaigns
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Acquisition - Campaigns - All Campaigns

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23. Audience - Mobile - Devices
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Audience - Mobile - Devices

24. 53.16% of total mobile conversions come from Apple iPhone devices!
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iPHONE PROJECT
53.16% of total mobile conversions come from Apple iPhone devices!

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26. Audience - Mobile - Overview
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Audience - Mobile - Overview

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28. Audience - Geo - Location
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Audience - Geo - Location

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Dig deep!
United States
California
Los Angeles

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33. Conversions - Ecommerce - Product Performance
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Conversions - Ecommerce - Product Performance

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35. Acquisition - All Traffic - Source/Medium
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Acquisition - All Traffic - Source/Medium

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Day of the week report

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Hour of day report

39. Day of week/ Time of day report
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Day of week/ Time of day report

40. How to setup your funnel
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How to setup your funnel

41. Conversions - Goals - Funnel Visualization
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Conversions - Goals - Funnel Visualization

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43. Keep the Conversation going Site speed About Us page
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Keep the Conversation going
Site speed
About Us page

44. How to write an about us page that converts prospects into buyers
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Bonus :
How to write an about us page that converts prospects into buyers

45. Make it personal (Who are you?)
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Make it personal (Who are you?)
Make it approachable (need any help? Call us!)
Telephone,
USA company? Show it! (Proudly made in the USA)
USA company? Prove it! (US business address)
Team photos
Customer testimonials
Your mission
A persona that your brand relates
Trustworthiness, authority (trust badges)

46. Dimitris Skiadas - AnalyticsMastery.net
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THANK YOU
Dimitris Skiadas - AnalyticsMastery.net