1. The Bee Wild App
Jane Tarasionak, Miriam van Vliet, Clayton Cooper, Chase Pendley, Isaiah Myers

2. Why Bee Wild?
Mission Raise concern of pollinator decline and provide a practical interactive solution to pollinator conservation
Interactive app with gaming and quiz features
Educates about pollinators
Provides an informative guide for converting lawns into pollinator-friendly habitats

3. Competitors Raises awareness Gaming feature Educates about pollinators
Provides practical solution

4. Goals Generate Engagement & Interest!
Have 500 sign-ups to become a beta tester
Have 60% of Instagram followers be male
Have a minimum of 50 unique page visits to the landing page
Have at least 4 Instagram posts that engage the audience
Have 1 guest post featuring the Bee Wild app
Generate Engagement & Interest!

5. Target Demographic Professional Male Homeowners
Age: 37 – 56 (49 average)
Education: professional degree
Location: large city, urban neighborhood
Enjoys freedom and social life
Does his own yardwork & cares about what neighbors think
Active on social media
Seeks to meet young women

6. Marketing Campaign Social Media Platforms Public Relations Commercial
Advertising
Growth Mechanics

7. Challenges Reaching target audience (professional male homeowners)
Engaging audience with posts
Effectively using the $35 budget

8. Social Media: Successful!
Instagram Analytics
Goals #1: Reach 500 followers with a 60% in our demographic
Met: 750 followers with 65% within target audience
Goal #2: Minimum of 4 photos with a substantial amount of interaction
Met: Four photos received 100+ likes, with our peak post having 158 likes and 18 comments. Gained large amount of impressions on all photos, with 779 being the highest.

9. Website Analytics
Goal #3: Reach 500 sign-ups – Unsuccessful Goal #4: Have a minimum of 50 unique page visits to the landing page
Page 2 gained 100 unique page visits (seen through different IP addresses)
No spam-clicking our own page to boost numbers
Total majority of clicks: directed from Facebook page
About 39% of visitors were from Facebook
Of the 741 total visitors, 425 came from the mobile app

10. Public Relations: Less Successful
Goal #5: Have 1 guest post featuring the Bee Wild app
Unsuccessful: Pitch to Honeybee Conservancy organization
Pitched to be featured in a guest blog post
Successful: Featured in an Instagram post on another page

11. Additional Tactic - Partnership
Reached out to University of Central Florida Arboretum
Be mentioned in a Facebook post
Develop future partnership
Unsuccessful
No response
Should establish in-person relationship prior to request

12. Commercial Tailored to target demographic Results
Posted to Facebook (followers fall into demographic group)
Average 7 views per day
Link:

13. Advertising Facebook Boosting
Cost: 3 different boosts for a total of $30
Target Demographic: Males ages 25-55
Boost 1: Facebook Page
Reached 623 people
Gained 38 page likes & 45 followers
Boost 2: Facebook Ad
Direct link to landing page
Reached 770 people
Gained 3 website clicks
Boost 3: Boosted Post
Reached 329 people
Engaged 127(likes, comments, shares)

14. Advertising Instagram Ad Cost: $35 (total budget)
Target Demographic: Instagram users following similar pages
Logistics
Ran for 7 days
Call to Action: “Sign Up!” (directed to landing page)
Results
Exposure: 4,684 people viewed
Engagement: 14 people engaged with post
Website Clicks: 6

15. Growth Mechanics #DIY #Gardening #HomeDepot Gained 500+ followers
Followed over 2k accounts
About a 20-25% follow back rate
Free!
#DIY
#Gardening
#HomeDepot

16. Improvements to Campaign
Public Relations
Target less popular blogger with relevant audience
Reach out to the same blogger on various platforms
Partnership as Additional Tactic
Build a strong relationship with Arboretum
Advertising
Increase website clicks by simplifying boosted ads
Target our demographic with posts relevant to their interests
Analytics: primary focus should be on Facebook ads optimized for mobile users

17. We want your help to… Expand our Advertising Budget
Boost more Facebook posts targeting our demographic
Run ads on Instagram for longer time period