1. IMPORTANCE OF BUSINESS COMMUNICATION
Exchanging information
Exchanging options
Making plans and proposals
Reaching agreement
Executing decisions
Sending and fulfilling orders
Conducting sales

2. TYPES OF BUSINESS COMMUNICATION
Internal Communication
Communication within an organization
External Communication
Communication with people outside the company

3. Internal Communication
UPWARD
DOWN WARD
HORIZONTAL
Dealing with the same or similar rank in an organization
Subordinates - superiors
Superiors - Subordinates
Exchange information
Offer ideas
Express enthusiasm
Achieve job satisfaction
Provide feedback
Transmit vital information
Give instructions
Encourage 2-way discussion
Announce decisions
Seek cooperation
Provide motivation
Boost morale
Increase efficiency
Obtain feedback
Solving problems
Accomplishing tasks
Improving teamwork
Building goodwill
Boosting efficiency

4. External Communication
External Communication leads to better
Sales volume
Public credibility
Operational efficiency
Company profits
It improves
Overall performance
Public goodwill
Corporate image
It helps to achieve
Organizational goals
Customer satisfaction

5. Methods of Communications
in Business
Provide an instantaneous medium of written communication
worldwide s
Web-based
For better and improved communication, anytime anywhere
Reports
Documenting the activities of any department
scientific reports, recommendation reports, white papers, annual reports, auditor's reports, workplace reports, census reports, trip reports, progress reports, investigative reports, budget reports, credit reports, appraisal reports, inspection reports, military reports, bound reports, etc.
Involving audiovisual materials, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
Presentations
Telephone
Allows long distance speech;
forum boards
Posting information at a centralized location
face-to-face
Personal should be succeeded by a written follow-up

6. 7 C’S OF COMMUNICATION

7. COURTEOUS Will it win good will?
Have you used positive, "pleasant-toned" words?
Have you used "I appreciate," "please", and "thank you" somewhere in your message?
Would you enjoy reading what you have said?

8. CONSIDERATE: The YOU-Attitude
Have you put the client first?
Have you floodlighted his/her interests?
Have you walked in his/her moccasins?
Have you talked his/her language?

9. CLEAR Have you used familiar words, short sentences?
Have you presented only one idea in each sentence?
Have you avoided "business" and technical terms?
Have you used the reader's language?

10. COMPLETE Have you given all the facts?
Have you covered the essentials?
Have you answered all his/her questions?
Did you PLAN what you said?

11. CONCISE Have you plunged right into the subject of the message?
Have you avoided rehashing the reader's letter?
Have you said enough, but just enough?
Have you avoided needless "filler" words and phrase?

12. CONCRETE Have you given the crisp details the client needs?
Have you made the details razor and needle-sharp?
Have you flashed word pictures, made facts vivid?

13. CORRECT Have you checked all facts for correctness?
Have you verified all numbers and amounts?
Is the appearance of the letter effective? Is it clean, well-spaced?
Have you checked your spelling, punctuation, grammar, etc.?

14. Benefits of effective communication
Quicker problem solving
Better decision making
Steady work flow
Strong business relations
Better professional image

15. You must choose to participate in the process of listening.
Hearing Vs Listening
Hearing – Physical process, natural, passive Listening – Physical as well as mental process, active, learned process, a skill
Listening is hard.
You must choose to participate in the process of listening.

16. Success for YOU…
…in the new global and diverse workplace requires excellent communication skills!

17. THANK YOU