1. MG3117 Issues and Controversies in Accounting
Understanding research
MG3117 Issues and Controversies in Accounting
6. Analysing qualitative data
Seminar progress test
Close your books and files
You will need a blank sheet of paper and a pen
Don’t share your answers with anyone else!
15 questions in 15 minutes
© Jill Collis and Roger Hussey, 2009
Business Research
© Jill Collis and Roger Hussey, 2009

2. Fill the gaps
1. The method of analysis by which selected items of qualitative data are systematically converted to numerical data is known as .....
2. The process called data involves sorting, focusing, discarding and reorganising qualitative data.
3. The method involves the use of rational argument to interpret qualitative data.
4. The method of analysis that involves generating a mathematical representation of a participant’s personal constructs is known as .....
5. The method of analysis that involves structuring a participant’s personal constructs in the form of a diagram is known as .....
© Jill Collis and Roger Hussey, 2009
Business Research

3. True or false
6. Quantifying methods reduce the volume of qualitative data to be analysed. 7. Detextualising involves coding the qualitative data. 8. Restructuring involves summarising the qualitative data in the form of a diagram. 9. The general analytical procedure described by Miles and Huberman (1994) can be used under an interpretive paradigm. 10. Data displays can be used under a positivist or an interpretive paradigm.
© Jill Collis and Roger Hussey, 2009
Business Research

4. Multiple choice
11. An effective coding unit is: a) selected on the basis of frequency of occurrence b) selected objectively c) selected at random d) selected systematically
© Jill Collis and Roger Hussey, 2009
Business Research

5. Multiple choice
12. In qualitative data analysis, the process of synthesising the data involves: a) discarding data b) drawing together themes and concepts c) evaluating the analysis d) quantifying the data
© Jill Collis and Roger Hussey, 2009
Business Research

6. Multiple choice
13. In a grounded theory methodology, the analysis of qualitative data involves: a) the development of a hierarchy of categories b) a deductive approach c) an informal set of procedures for coding d) a predetermined theoretical framework
© Jill Collis and Roger Hussey, 2009
Business Research

7. Multiple choice
14. The credibility of an interpretive analysis of qualitative data can be improved by: a) being as objective as possible b) incorporating theoretical triangulation c) increasing the scope of the study d) prolonged study of the phenomena
© Jill Collis and Roger Hussey, 2009
Business Research

8. Multiple choice
15. The transferability of an interpretive analysis of qualitative data is concerned with: a) credibility b) generalisability c) reliability d) validity
© Jill Collis and Roger Hussey, 2009
Business Research

9. Fill the gaps
1. The method of analysis by which selected items of qualitative data are systematically converted to numerical data is known as content analysis.
2. The process called data reduction involves sorting, focusing, discarding and reorganising qualitative data.
3. The quasi-judicial method involves the use of rational argument to interpret qualitative data.
4. The method of analysis that involves generating a mathematical representation of a participant’s personal constructs is known as repertory grid technique.
5. The method of analysis that involves structuring a participant’s personal constructs in the form of a diagram is known as cognitive mapping.
© Jill Collis and Roger Hussey, 2009
Business Research

10. True or false
6. Quantifying methods reduce the volume of qualitative data to be analysed. True 7. Detextualising involves coding the qualitative data. False 8. Restructuring involves summarising the qualitative data in the form of a diagram. False 9. The general analytical procedure described by Miles and Huberman (1994) can be used under an interpretive paradigm. True 10. Data displays can be used under a positivist or an interpretive paradigm. True
© Jill Collis and Roger Hussey, 2009
Business Research

11. Multiple choice
11. An effective coding unit is: a) selected on the basis of frequency of occurrence b) selected objectively c) selected at random d) selected systematically
© Jill Collis and Roger Hussey, 2009
Business Research

12. Multiple choice
12. In qualitative data analysis, the process of synthesising the data involves: a) discarding data b) drawing together themes and concepts c) evaluating the analysis d) quantifying the data
© Jill Collis and Roger Hussey, 2009
Business Research

13. Multiple choice
13. In a grounded theory methodology, the analysis of qualitative data involves: a) the development of a hierarchy of categories b) a deductive approach c) an informal set of procedures for coding d) a predetermined theoretical framework
© Jill Collis and Roger Hussey, 2009
Business Research

14. Multiple choice
14. The credibility of an interpretive analysis of qualitative data can be improved by: a) being as objective as possible b) incorporating theoretical triangulation c) increasing the scope of the study d) prolonged study of the phenomena
© Jill Collis and Roger Hussey, 2009
Business Research

15. Multiple choice
15. The transferability of an interpretive analysis of qualitative data is concerned with: a) credibility b) generalisability c) reliability d) validity
© Jill Collis and Roger Hussey, 2009
Business Research