1. WFTO-Europe 2014 Conference
12 June 2014, Elspeet (NL)

2. Summary: Guarantee System: What’s next for me? Revised Strategic Plan
PRICE project
Milan 2015
25th Anniversary
Other topics: Role of country networks, Advocacy (and WFTO’s engagement in the FTAO); Fair Prices, Fair Wages; Gender Policy

3. WFTO Guarantee System (GS):
What do I need to do?

4. WFTO Guarantee System: Components
Peer visit
Self-Assessment
GUARANTEE SYSTEM
Monitoring Audit
FTAW (Peer/public watch)
GS External accreditation (step 2)
WFTO.COM

5. New applications: Steps for new FTO members (I)
REQUIREMENTS:
2 years of legal existence
Commitment to WFTO FT Principles (check WFTO FT Standard compliance criteria)
Step 1a: PROFILE FORM
Submit Profile Form + supporting docs.
Regional Office checks for completeness and sends feedback to applicant as necessary
Cost: Handling fee (100 Euros)
Step 1b: REFERENCES
Regional Office collects references + in-country comments (FTAW)
WFTO.COM

6. New applications: Steps for new FTO members (II)
Step 2: RECOMMENDATION
Global Office assesses application and makes recommendation for WFTO Board
Step 3:
APPROVAL
(or rejection)
WFTO Board makes final decision
Step 4:
Pay WFTO fee
WFTO Office sends 1st membership fee invoice
Cost: annual fee; variable depending on size and type of member
Result: PROVISIONAL MEMBER
WFTO.COM 17

7. Guarantee System: 1st cycle/steps for FTO members (I)
SAR
(+PF+IP)
Submit Self-Assessment Report, incl. Improvement Plan + updated Profile Form (if more than 6 months old)
Regional Office checks for completeness of SAR
Step 2:
Peer Visit (recommended)
Member proposes peers; WFTO selects
Member arranges and pays for peer visit
Peer report (+ Improvement Plan) sent to WFTO Office
Step 3:
Monitoring Audit
WFTO Office selects auditor
Members arranges and pays for audit
Audit report is sent to WFTO Office
GS Manager assesses reports and makes recommendation for WFTO Board
WFTO.COM 18

8. Guarantee System: 1st cycle/steps for FTO members (II)
Monitoring Audit
(cont.)
...
GS Manager assesses reports and makes recommendation for WFTO Board
Step 4:
Approval (rejection)
WFTO Board makes final decision
Result:
GUARANTEED FAIR TRADE ORGANISATION
WFTO sends Monitoring Schedule to member
Cost: annual membership fee
WFTO.COM 19

9. Guarantee System: The Monitoring Audit
Cost of audit dependent on:
Geographical location,
Size of organisation,
Complexity of supply-chain,
Number of ‘non-verified suppliers’ → the IMS (Internal Monitoring System)
1-2= 1 / 3-5= 2 / 6-10=4 / more than 10 = 
WFTO.COM 20

10. Guarantee System: Steps for FTO members
1. Self-assessment report (SAR)
Peer visit
SAR
Monitoring audit
WFTO.COM

11. WFTO GS: FTO Risk level and tools (I)
Low Risk
Medium Risk
Elevated Risk
Peer visit every 6 years
Monitor. Audit every 6 years
Peer visit every 4 years
Monitor. Audit every 4 years
Peer visit every 2 years
Monitor. Audit every 2 years
WFTO.COM

12. WFTO GS: FTO Risk level and tools (II)
Risk Factors:
No. of Producer groups/suppliers,
No. of product lines,
Robustness of IMS (control supply chain),
% of purchase of products without FT control,
Use of WFTO Product Label,
Serious complaints,
No. of Non-compliances audit related.
WFTO.COM

13. What the WFTO Product Label means
The WFTO Product Label is an organisational label that can be used on products.
Differentiates Fair Trade products in the market.
Continuous learning – empowers members to strive for continuous improvement.
Available to WFTO members who have successfully passed the WFTO Guarantee System.  
Guaranteed members are regularly monitored.

14. 2 Product Labels

15. 2 Product Labels: Selyn and ACP

16. The WFTO’s Guarantee System: Conclusion
Credible
Sustainable (affordable and transparent)
Simple
Flexible
WFTO.COM

17. Thank you! Questions?
WFTO.COM

18. WFTO Our vision and mission
Mission: WFTO’s mission is to enable producers to improve their livelihoods and communities through Fair Trade. WFTO is the global network and advocate for Fair Trade, ensuring producer voices are heard. The interest of producers, especially small farmers and artisans, is the main focus in all the policies, governance, structures and decision making within the WFTO.
Vision: WFTO has a vision of a world in which trade structures and practices have been transformed to work in favour of the poor and promote sustainable development and justice.
WFTO-Europe Conference
12 June 2014
WFTO.COM

19. Strategic Plan 2013-2017 From Rio 2013 to the 2014 AGM
Overall goal: Together, building a more just world economy
The WFTO’s 5 goals until 2017:
Credibility and identity – To be the global membership body for all Fair Trade Organisations (FTOs) seeking to empower groups of vulnerable producers, farmers and workers through trade.
Learning – To be a space where members connect with each other – to work together, to cooperate, collaborate and share innovative ideas and learning.
WFTO-Europe Conference
12 June 2014
WFTO.COM

20. Strategic Plan 2013-2017 From Rio 2013 to the 2014 AGM
Voice – To create a common voice that shouts loudly about Fair Trade and trade justice – and is heard.
Market access – To enable members to access tools and training to improve market access locally, regionally and internationally..
Capacity – To have the internal leadership, capacity, resources and structure/s for good network governance which enable WFTO to be dynamic, flexible and healthy.
WFTO-Europe Conference
12 June 2014
WFTO.COM

21. Strategic Plan 2013-2017 I. Credibility and identity
To be the global body of organisations and networks fully-committed to Fair Trade.
To listen to and guide the WFTO membership: to identify the highest priorities for the FT movement, agree on strategic goals and implement appropriate action.
To be an inclusive organisation, with clear and simple membership criteria.
To promote the identity and recognition of fully-committed FTO.
WFTO-Europe Conference
12 June 2014
WFTO.COM

22. Strategic Plan 2013-2017 I. Credibility and identity
To provide its members with an affordable, simple, and credible system that can publicly confirm their Fair Trade credentials.
To identify ‘true Fair Trade retailers’ and promote them as important FT actors.
WFTO-Europe Conference
12 June 2014
WFTO.COM

23. Strategic Plan 2013-2017 II. Learning
To provide members a physical space for discussion and learning.
To provide members and Regions with an effective virtual space (online community platform) for discussion and learning.
To encourage debates on topics of common concern.
To support members in their way towards continuous improvement of compliance with FT principles.
WFTO-Europe Conference
12 June 2014
WFTO.COM

24. Strategic Plan 2013-2017 III. Market Access
To provide members with a simple and affordable brand that helps to increase market access.
To facilitate the participation of WFTO members in major international trade fairs.
To encourage and support the organisation of international events for the promotion of its members and their products.
WFTO-Europe Conference
12 June 2014
WFTO.COM

25. Strategic Plan 2013-2017 IV. Voice
To influence changes in the rules and practices of conventional international trade.
To collaborate with other international networks in order to promote FT awareness-raising and changes in consumer behaviour.
WFTO-Europe Conference
12 June 2014
WFTO.COM

26. Strategic Plan 2013-2017 V. Capacity
To have a democratic membership structure, with efficient decision-making processes .
To have a dynamic, efficient & accountable leadership.
To have efficient, small-scale and competent operational structures (central Office).
To have a dynamic, efficient & harmonized network structure that actively contributes to reaching WFTO overarching and strategic goals.
WFTO-Europe Conference
12 June 2014
WFTO.COM

27. Strategic Plan 2013-2017 V. Capacity
To ensure efficient communication channels and promote the free-flow of available information to members.
To have a financially sustainable framework to support the implementation of plans and agreed activities.
WFTO-Europe Conference
12 June 2014
WFTO.COM

28. Being part of WFTO means…
... being part of the global network of 100% Fair Trade organizations,
… ownership of a credible and internationally recognized product label,
… learning through sharing,
… available tools for market access,
… to create and share the common voice of trade justice.
- The members are WFTO -
WFTO-Europe Conference
12 June 2014
WFTO.COM

29.
Raise public awareness and promote education to mobilize greater financial support for actions against poverty and for fairer relations between developed and developing countries in the field of responsible investments for fair and sustainable trading activities.
The PRICE Project…
…runs from February 2013 until June 2015 (30 months),
…is financed by the European Commission,
…is led by COPADE and involves 9 other European project partners, including several WFTO members,
…targets the general public, policy-makers, NGOs, Ethical Finance institutions, and investors,
… organization of a press conference at the end of the project.

30.
Activities
research on Ethical Finance, Fair Trade and their interrelations
publication of four thematic guides
capacity-building and awareness-raising sessions
media campaign
WFTO provides…
… a network of Fair Trade organizations as a target group for research and promotion,
… training and awareness-raising sessions in the Netherlands,
… feedback on publications from a Fair Trade perspective,
… organization of a press conference at the end of the project.
Possible final conference in Milan 2015.

31. You are cordially invited!
WORLD FAIR TRADE WEEK
Milan, Italy | May 2015
Highlights of the week-long celebration include:
13th WFTO Biennial Global Conference
5th Fair Trade International Symposium
International Fair Trade Fair
Fair Trade Fashion Show
FT cooking show
Expo 2015 “Feeding the World”
You are cordially invited!

32. WFTO 25th Anniversary Celebrating 25 years of WFTO
Foreseen celebration activities, divided into 3 sets of goals:
Information goal:
Worldwide recognition and awareness of WFTO and Fair Trade
Education goal:
Worldwide support for WFTO and Fair Trade by the new generations
Marketing goal:
Worldwide promotion of WFTO and Fair Trade
WFTO-Europe Conference
12 June 2014
WFTO.COM

33. Information goal Worldwide recognition and awareness of WFTO and Fair Trade
1. COFFEE TABLE BOOK
2. TIMELINE
3. EVENTS
1. We would like to publicise a coffee table book with beautiful artistic photos accompanied by stories telling the history of the Fair Trade movement and ideas for the future. The focus of the book would be on Fair Trade people (especially the members), on the positive effects of Fair Trade and on the 10 principles of Fair Trade.
2. We would like to create an online timeline in the form of an app. A heading timeline would tell the history of WFTO and maybe a second heading timeline would tell the history of Fair Trade. Members would be able to add their own history (also in the form of a timeline) to the 2 main timelines.
3. We would like members and country networks to organise events. If you were already planning on organising any events in the time period September 2014 to May 2015 it would be a great opportunity to include a celebration for the 25th anniversary in those events. We did some brainstorming as well on what kind of events could be interesting and we came up with the following ideas: music festivals, marathon runs, parades, markets, food festivals, meals, conferences and so on. We could provide you with materials and toolkits for celebrations. It would be good if these events can attract some media attention to raise the overall awareness of Fair Trade in your country.
WFTO-Europe Conference
12 June 2014
WFTO.COM

34. Marketing goal Worldwide promotion of WFTO and Fair Trade
Education goal Worldwide support for WFTO and Fair Trade by the new generations
4. MEMORY GAME
Marketing goal Worldwide promotion of WFTO and Fair Trade
4. We would like to make an online and, if possible, a hard copy memory game composed of photos from members and their stories. This can be a nice tool to use in schools and at the same time the online version could become very popular if it is shared significantly on social media.
5. We would like to organise an exhibition in Milan, during the WFTO Conference 2015, showing beautiful artistic photos and stories of the members. This exhibition could be related to the coffee table book.
6. We would like to make use of social media to spread the word of Fair Trade. It would be nice if you can share your events on facebook, twitter and blogs, and post videos of your celebrations on youtube. Apart from that we would also like the traditional media (newspapers, television, magazines, …) to tell our/your story as much as possible.
5. EXHIBITION
6. SOCIAL MEDIA
WFTO-Europe Conference
12 June 2014
WFTO.COM

35. Summary 1. COFFEE TABLE BOOK 2. TIMELINE 3. EVENTS 4. MEMORY GAME
5. EXHIBITION
6. SOCIAL MEDIA
WFTO-Europe Conference
12 June 2014
WFTO.COM

36. How would YOU like to join/engage in these celebrations?
WFTO-Europe Conference
12 June 2014
WFTO.COM

37. Other Topics Topics discussed in other workshops
Role of country networks
Advocacy (and WFTO’s engagement in the FTAO)
Fair Prices, Fair Wages
Gender Policy
WFTO-Europe Conference
12 June 2014
WFTO.COM

38. Thank you