1. Expectation Project Focus Group and Club Liaison Surveys
Good Evening and welcome to our program. Tonight you will hear the exciting news concerning the results to date of our Expectation Project. Our first focus group have shared their opinions and we received an overwhelming number of surveys from Club Liaisons and Club Officers. Both surveys have given our organization many ideas and opinions on how to make our organization stronger in the years to come.

2. Expectation Project Focus Group

3. Value of Sertoma
The value of Sertoma is defined by individual’s personal relationship with the service/philanthropy they provide – it is not an issue of grassroots vs. national, it is about personal vs organizational.
The value of Sertoma is defined by individual’s personal relationship with the service/philanthropy they provide  - it is not an issue of grassroots vs national, it is about personal vs organizational
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4. Members do not see substantive value and appreciation of the local efforts reflected in Sertoma materials/communications
Members do not see substantive value and appreciation of the local efforts reflected in Sertoma materials/communications

5. Members do appreciate the development of programs and activities by Sertoma

6. Members are focused on service, but see volunteer/leadership development of the members as being an equal important aspect of their charitable service

7. Handout – EAG Document
Strength and growth comes from activities that encourage engagement of individuals (members and non-members) leading to eventual membership(s).
Communicate on a Grand Scale: “The Good Sertoma Does”
Create an internal brand campaign to raise internal awareness of “pride moments”.
Run with the Walk
We don’t mean create a run, we mean amp up activities around this very successful initiative to encourage higher engagement and greater outcomes.
Steve turns program back over to Carol.

8. Expectation Study Club Liaison survey
The Club Liaison survey was sent out to all club officers of clubs who have a named Club Liaison and also to all Club Liaisons. We were happy to see the number of responses as it shows an interest in the role and the tone of those responses shows that the interest is positive.
When this program began it’s purpose was to serve as a direct way of communication with the clubs. A way to share information with the clubs and for them to also share directly back to Sertoma. The idea is right, but the question remains, “How to we get the desired outcomes of this position?”
Let’s look at the responses!
Expectation Study Club Liaison survey

9. Is the Role of Value? An appreciation Need to improve
Awareness of issues
First we needed to find out if members felt this role was of value.
We found that clubs had an appreciation of the effort behind the club liaisons to develop better communication with the clubs.
Plus a need to continue this effort to improve direct communication between a clubs leadership and Sertoma and
If the effort is improved that this would result in better awareness of issues of shared interest across the clubs

10. Participation/Improve
Message/content be of interest
In service
Able to share their success
Celebrate the success of others
Shared information about fundraising
Stories
How to tell a good story
Are they exciting
Next we hoped to learn more about what would be the best content or message that would encourage participation, and improve the response to specific information Sertoma needs to share.
As with the Focus Group, the message or content of interest to the members is what is related to their service and philanthropy.
In the area of service, their was interest in sharing their success, and celebrate the success of others.
Greater interest was placed on shared information about fundraising. Both what was working and what was not. However, we could not draw a conclusion if members are willing to share their failures or disappointments, but clearly want to learn from other’s negative experiences.
Two interesting subthemes came out of this area. A sense that:
Clubs do not feel they have a lot of exciting stories to share, maybe one a year
Clubs are not sure they are good at telling their story

11. Function of Club Liaison
Liaison needs to be board member
Webinar/call required for specific need
Quarterly/semi-annually
Format and frequency of stories
How many
How well they can tell story
We also asked about structure and how this role would function differently to drive better outcomes.
Nearly universal, the response was that the liaison needs to be on the board, an officer was most often listed as a preference. This was also noted that the person be able to speak on behalf of the club with Sertoma.
That webinars and calls be utilized when that format was required to meet a specific need or due to the importance of the content or message.
When looking for content or messages from the clubs, quarterly or semi-annually were the most common responses, especially when referring to stories and how well a club feels it can tell their story.

12. Club Liaison Summary Our communications Timely Consistent Positive
Accurate
The good news is we are working on the right strategy, and with the right adjustments, our clubs are willing to continue this effort to improve communication. The challenge will be to look at these adjustments along with our strategies in training and other support of the clubs. But the key will be to develop a fully coordinated effort, to assure that our communications no matter its source is timely, consistent, positive, and accurate.
Now that we have this information – where do we take it? How do we assist the clubs in being able to tell their stories? Not just repeating to potential members statistics of their club! Like we meet on the third Wednesday of every month! Come to lunch!

13. Sharing Your Sertoma Story
What to share
Not just data and information
Be passionate
Who do you tell story to
How to present your story
Speaking and presenting tips
We start by learning how to tell the story of your club, your brand in your community. Your club does great and important work in your community. But many of us struggle with how to take the information and share it with potential members, sponsors, and volunteers.
The foundation of our Sertoma National Convention this spring will be built around our “stories”. We want all of our members to have the ability to attract the resources and members they need. People outside Sertoma must clearly see, hear, and understand the power of what we give and also what we receive through service and philanthropy. It is not about data or information – it is about creating a powerful image of the service commitment that changes lives. It is the story of each of us who give of our time and resource to help others.

14. 2015 National Sertoma Convention in Raleigh, NC
Room Rate
$115/night
April 16-18, 2015
Hilton North Raleigh/Midtown
We want each of you to make plans to attend our next convention next April in Raleigh, NC.
As you have heard already tonight we want to help our members understand why and how to tell the story of service, and how that telling will assure the future of Sertoma service in their community, and beyond.
Also, we will have Nuts and Bolts training along with role development sessions.
So make your plans now to attend the convention. Raleigh is a great town, with lots of wonderful restaurants to enjoy!

15. Remember we all have a story to tell!
Just think of the individuals that each of these clubs have assisted in their communities and what a difference their service and philanthropy have made in the lives of those they assisted.
Thanks for joining us tonight! Have a great week!