1. INTRAPRENEURSHIP
Puspandam Katias

2. Outline What intrapreneurship is? Why some corporation adopt it?
Intrapreneurship vs. entrepreneurship
The obstacle to intrapreneurship

3. Definition; Entrepreneurship within an existing business.
The development within a corporation of internal markets,
Or autonomous or semi-autonomous business units,
that produce products, services, or technologies in a unique way
An opportunity for corporate managers to take initiative & try new ideas.
An internal corporate venture (ICV)

4. Corporate Entrepreneurship
The process called corporate entrepreneurship or intrapreneuring,
The process of extending the firm’s domain of competence
And corresponding opportunity set through internally
generated new resources combination.
(Robert A. Burgelman)

5. Reasons Adapt quickly to changes in the macroenvironment
Diversity from the core business
Conduct market experiments
Train new managers & leaders
Establish new channels of distribution
Invest & profit from new venture creation.

6. The barriers Corporate bureaucracy Internal product competition
Competing demands for resources
Resistance to change
Absence of “internal venture capitalists” for guidance
employees’ lack of ownership reduces commitment
Corporate environment not as free to creative people as entrepreneurial environment.

7. Freedom factors The right to appoint oneself as an intrapreneur.
The right to stay with the venture
The right to make decisions
The right to appropriate corporate slack
The right to start small

8. Freedom factors (contd.)
The right to fail
The right to take enough time to succeed
The right to cross borders
The right to recruit team members
The right to choose