1. “Halaal Tourism opportunities in SA”

2. EXPLAINING ISLAM AND HALAAL
Agenda
EXPLAINING ISLAM AND HALAAL
IMPORTANCE OF HALAAL TOURISM
OPPORTUNITIES FOR SA
INTRODUCING TRAVEL JUICE

3. EXPLAINING ISLAM AND HALAAL
Agenda
EXPLAINING ISLAM AND HALAAL
IMPORTANCE OF HALAAL TOURISM
OPPORTUNITIES FOR SA
INTRODUCING TRAVEL JUICE

4. What is Islam and Halaal
Difference between Muslim and Indian – latter is a race.
1.8 billion worldwide (24% of world population)
Adherence to halaal food, regular prayers, charity, pilgrimage, fasting
Language: English is usually well understood and conversed in. Also:
Indian Muslims speak one of the Indian languages as mother tongue
Arab Muslim speaks the Arab language as mother tongue.
Clothing:
Typical Arab man: Loose, ankle length white cotton robe common
Typical Arab woman: Loose-fitting cloak with a hijab (scarf covering the head). Some women opt to wear a face veil as well.
Some Muslim travellers prefer home cuisine (Indian, Arabic, Lebanese, etc) on holiday while others are keen to embrace more cosmopolitan or local cuisine.
The first Muslims that arrived in the Cape Colony, came as political exiles

5. What is Islam and Halaal
HALAAL FOOD
Arabic word meaning lawful or permitted
The opposite of halal is haram, which means unlawful or prohibited.
Halal and haram are universal terms that apply to all facets of life, not just food.
Meat derived from animals slaughtered in adherence to defined protocol.
Free from prohibited substances (pork, etc) or contaminants
No alcohol, pork
Avoid contamination – preparation, utensils, kitchen, storage, etc
HALAAL TOURISM
Strictly Halaal (separate men and women facilities, etc) is NOT big demand
Halaal-suitable is the need
ASSURED halaal food (not just the food, but utensils, preparation area, etc)
Easy prayer facility,
Suitable ablution facilities
Prayer and ablution facilities are NOT extreme, can be easily accommodated
Breakfast is low-hanging fruit, can easily be done
Emphasis is on family trips and family-friendly destinations!

6. EXPLAINING ISLAM AND HALAAL
Agenda
EXPLAINING ISLAM AND HALAAL
IMPORTANCE OF HALAAL TOURISM
OPPORTUNITIES FOR SA
INTRODUCING TRAVEL JUICE

7. Importance of Halaal Tourism
RATIONALE
FASTEST GROWING TRAVEL SECTOR GLOBALLY!
The "halaal tourism" market was once seen as a niche revenue stream …. NOT ANY MORE!
Demand is worldwide, particularly those from wealthy Gulf Arab states.
Global Muslim population to grow to 31% of total Global population by 2060
Demographics of Muslim traveller skewed towards millennials – modern, fun-loving, adventure
Muslims from the Gulf states have high-spending power!
“Halaal travel contributed $1,5 trillion (R20,81 trillion at $1/R13,87) in 2015 with the sector growing at a rate of 9%. Over 60% or 1,7 billion Muslim people are under the age of 30, are increasingly mobile & looking for exciting & inviting travel opportunities and experiences”
Nezaam Josephs, Chief Director of Economic Sector Support at DEDAT

8. From $145 billion in 2014 To $240 billion in 2020
Estimated Growth
From $145 billion in 2014 To $240 billion in 2020
From 100 million in 2014 To 150 million in 2020

9. EXPLAINING ISLAM AND HALAAL
Agenda
EXPLAINING ISLAM AND HALAAL
IMPORTANCE OF HALAAL TOURISM
OPPORTUNITIES FOR SA
INTRODUCING TRAVEL JUICE

10. South Africa is attractive to Muslims:
Opportunities for SA
Between 400 000 and 600 000 Muslim visitors arriving in South Africa annually (4-6% of total arrivals), and a resultant capital injection of between R3.75bn and R4.5bn
The 2017 Mastercard-Crescent Global Muslim Travel Index (GMTI) ranks South Africa fourth on its list of the top ten non-OIC countries for Halaal tourism.
South Africa is attractive to Muslims:
Islam is well entrenched here (over 1 million Muslims)
We have almost 1000 mosques across the country
We have an abundance of certified halaal restaurants
Cape and Garden Route are preferred choices!
“This provides exciting trade, tourism and investment opportunities for the Cape, as we seek to establish the province as Africa’s Halal hub.”
Tim Harris, CEO, WESGRO

11. So, What Do We Need To Do
Harmonise the demands of this developing halaal travel and the needs of those looking for modern international tourism.
Value Creation before Value Capture – Let’s work together to develop and enhance our halaal offerings, the pie is big.
No business case for establishments to go fully halaal from day one
Partner with providers especially for halaal food
Phased approach
Quick wins e.g.
Breakfast
Prayer mats and directional signage
Build around themed trips
Family focus
Golf trips, etc
Eco-tourism
Adventure
Marketing!
Roadshows
Conventions

12. EXPLAINING ISLAM AND HALAAL
Agenda
EXPLAINING ISLAM AND HALAAL
IMPORTANCE OF HALAAL TOURISM
OPPORTUNITIES FOR SA
INTRODUCING TRAVEL JUICE

13. WHAT DO WE DO Travel Juice
We are a full-service halaal travel concierge company and this is our core differentiation.
Our core focus is halaal luxury villa/apartment offerings
Our Villa offerings are in Cape Town, Garden Route and Durban
We are Muslim owners/directors and patriotic South Africans who are passionate about bringing people to South Africa and ensuring they return home with special memories and positive stories.
We have established partnerships with a host of client-centric providers to make this a reality, eg. VIP Airport services, tours, per-ordered visitor SIM cards, transfers, etc
We arrange custom safari adventures too
The owners/directors have previously lived in the Middle East (over 7 years) and have also travelled extensively.
Member of SATSA. Relationships established with SA Tourism, Cape Tourism
Member of

14. Q & A
Q & A