1. Information Systems and Business Intelligence
Key to Effective Decision Making in the Digital Age
Copyright © 2016 Curt Hill

2. Business Intelligence
Two definitions
Technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions
A set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for business analysis purposes
Copyright © 2016 Curt Hill

3. The Need
External factors in the business environment create both threats and opportunities
These include
Changes in consumer demand
Competitive pressures
Changing regulations,
Businesses must respond
The more rapidly the better
Copyright © 2016 Curt Hill

4. Yesterday and Today
In previous years executives attempted to process the data by logic and intuition
They still do
Sometimes they perceived it correctly and other times not
Today big data can be used as an objective source of information
We will see another presentation on big data
Copyright © 2016 Curt Hill

5. The Planning Cycle The planning cycle continues to grow shorter
Once it was five to ten years
It shorted to an annual cycle
Today it should be continuous
Things are changing too quickly to account for todays changes in next year’s planning cycle
Requires continuous monitoring
This is where information technology comes in
Copyright © 2016 Curt Hill

6. Using a Database
Data and knowledge may be an enterprise’s most valuable resource
Interactive Web sites must use databases:
E-commerce makes extensive use of databases
Product catalog data are stored in databases and available to users
Customer billing and shipping
E-commerce applications process millions of transactions per day
Google does 3.5 billion queries a day
Copyright © 2016 Curt Hill

7. The Database Briefly covered in Foundational Software presentation
We need to take a more detailed view
Data management history
Data mining and data warehouses
Copyright © 2016 Curt Hill