1. IP Strategy Development
Fully-Integrated /
Visionary
Rare and exceptionally hard to do well:
IP embedded into organizational strategy and vice versa
Predicting strategy changes years out, adapting proactively
Profit-Center
Value Creation
Leverage IP – Chill/deter/settle assertions
Leverage IP – Facilitate business partnerships
Monetize – License, identify & sell non-core assets
Operational Excellence
As a Cost-Center
Cost-Optimized Dynamic Program,
Bar Competition from Key Differentiation
Optimized fundamentals globally, proactively
develop & prune portfolio to stay aligned to
changing business, technology & markets
(i.e., focus on quality over quantity)
Defensive
Bar Competition from Key Differentiation /
Protect Freedom-to-Operate
The “Fundamentals”(too often becomes a
quantity/play-the-odds exercise – inefficient)