1. TIAA-CREF Employee Giving Campaign Presentation

2. Employee Giving Campaign Objectives
Provide an opportunity for employees to give back to the community.
Reinforce TIAA-CREF corporate values, mission and brand.
Provide personal satisfaction to employees by enabling them to make a difference and support causes important to them.
Demonstrate TIAA-CREF’s leadership in giving.
Engage employees toward a shared goal and common purpose.

3. Campaign Goal
To raise $2 million, which represents a desired $1 million in employee contributions to match-eligible organizations plus up to a maximum $1 million TIAA-CREF matching contribution to employee gifts.
RESULTS – We raised $2.6 million! Employees pledged $1.5 million and the company will match $1.1 million to match-eligible organizations
Represents a 10-year high in employee contributions
35% of our employee’s participated in the campaign

4. Employee Giving Campaign Parameters
Only time of year that TIAA-CREF provides matching contribution
Dollar-for-dollar match up to $2,000 per employee to match-eligible organizations
Campaign annually scheduled for October
Campaign runs October 1-31
Early-Bird Campaign occurs one week prior to launch of campaign
Employees “pledge” in October for contributions the following year
Contributions through payroll or personal check
Payroll Deduction
Percentage of salary
A designated dollar amount per pay period
A one-time payroll deduction
Deduction from bonus
Personal Check

5. Campaign Charities
Educational Institutions - any public, private K-12 and higher education institution  
America’s Charities – more than 100 well-known charities like the Make-A-Wish Foundation and Reading Is Fundamental
Community Health Charities – represents premiere health charities such as American Lung Association and the Lupus Foundation
Global Impact – U.S.-based international charities focusing on relief such as UNICEF
United Way – local nonprofit organizations serving local community needs
Employees can donate to any 501C3 online, but match only applied to our four federations plus public, private K-12 and higher education institutions

6. Campaign Communications
Employee Giving Campaign Captains for all business areas
Executive Sponsors
Internal and Executive Communications (TIAA-CREF Link, corporate executive , executive voic , posters, intranet)
Senior leadership communications

7. Campaign Events – Extreme Cubicle Makeover
Virtual activity where employees can creatively decorate their cubicles and submit photos for a chance to win. The employee with the most votes for their creative design will receive a donation to their favorite charity!
All employees are eligible to participate.
A “run off” will be conducted in each business area.
The contest will start at the beginning of the campaign and
end the last week of the campaign.
Employees across the company cast 5,579 votes to determine the winners (that’s 2,000 more votes than last year!).
The winners received a $1,000 Donors Choose card to support classroom projects

8. Campaign Events – Extreme Cubicle Makeover Winner
St. Jude Children’s Hospital

9. Campaign Events – Extreme Cubicle Makeover Winner
A Small World – Global Impact

10. Campaign Events – Extreme Cubicle Makeover Winner
Doctors Without Borders

11. Campaign Events – Extreme Cubicle Makeover Winner
Susan G. Komen Community Health Charity

12. Campaign Events – Serving the Greater Good Community Service Projects
Complete “Serving the Greater Good” volunteer projects during the campaign to educate employees about the needs of various nonprofit organizations
Encourage employees to sign up and participate in various volunteer projects

13. Campaign Events – Serving the Greater Good Community Service Projects

14. Campaign Events – Serving the Greater Good Community Service Projects

15. Campaign Events – Serving the Greater Good Community Service Projects

16. Campaign Events – Serving the Greater Good Community Service Projects

17. Campaign Events – Tricycle Race
Business areas will compete against each other for the coveted Tricycle Race trophy! The higher participation in online donations within business areas, the better their pole position!
We had 58 trike teams in Charlotte, Denver and New York!
The highest number of trike participants since we began event in 2005

18. Campaign Events – Charlotte Tricycle Race

19. Campaign Events – Charlotte Tricycle Race Winner

20. Campaign Website
When you get to the Employee Giving Campaign home page, click Pledge Now.
To log in, visit This is simple sign-on enabled, so enter your normal morning login and password to enter site.

21. THANK YOU!
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